Brand Tone

Elegant & Artisanal, Warm & Inviting, Proudly Indian & Traditional, Aspirational yet Accessible

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Heritage
• •Beauty & Aesthetics
• •Customer Satisfaction
• •Supporting Local Artisans

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., elegant, warm, authentic, artisanal) and those that don't (e.g., quirky, loud, minimalist, mass-produced). Provide examples of "do" and "don't" phrases.
• •Focus on Storytelling: Weave narratives around the craftsmanship, the artisans (if possible, without compromising privacy), the inspiration behind designs, and how the products can enhance a customer's home and life. This reinforces the "artisanal" and "warm" aspects.
• •Emphasize Sensory Details: Use descriptive language that appeals to the senses – the texture of fabrics ("soft pure cotton," "intricate weave"), the visual appeal ("vibrant hues," "delicate embroidery"), and the feeling they evoke ("cozy comfort," "elegant touch").
• •Maintain Consistency Across All Platforms: Ensure that the tone used on the website, social media captions, product descriptions, email newsletters, and customer service interactions is harmonious. Regular audits can help.
• •Train Your Team: Anyone involved in creating content or communicating with customers should understand and be able to replicate the brand's tone of voice. Provide guidelines and training sessions.

Social Perception

Positive Association with Handcrafted Quality, Seen as a Source for Unique Home Décor, Appreciation for Indian Textiles and Designs, Responsive Customer Service (inferred), Aspirational Home Styling

Copy Examples

• •细节之美。我们的手工靠垫套，一针一线都诉说着传统工艺的故事，为您的家增添一抹匠心独运的优雅。#NURHOME #手工家居装饰 #印度制造 #优雅生活
• •用NUR HOME打造您的梦想卧室。我们精致的纯棉床品系列，将舒适与永恒的设计相结合，将您的空间变成一片宁静的绿洲。立即选购，体验手工奢华。#NURHOME家居 #卧室目标 #印度纺织品 #家居舒适
• •用我们错综复杂的手工编织马краме壁挂，为您的墙壁注入波西米亚风情。每一件作品都由技艺精湛的工匠精心打造，采用优质棉绳，为任何房间带来质感和温暖。这不仅仅是一件装饰品；这是一件彰显个性的艺术品。#波西米亚家居 #马краме艺术 #墙壁装饰 #NURHOME工艺
• •用NUR HOME的手工餐桌纺织品提升您的用餐体验。从充满活力的印花到雅致的编织，我们的系列旨在为您的聚会增添一抹精致。探索完美的餐桌布置核心装饰品。#餐桌布置 #NURHOMEDining #娱乐必备 #手工细节
• •NUR HOME：将传统印度工艺融入现代家居。探索我们手工制作的珍品系列。#传承工艺 #现代家居 #NURHOME系列