Brand Tone

Aspirational, educational, scientific yet accessible, confident, forward-looking, friendly and approachable.

Brand Values

• •Scientific Innovation
• •Health and Wellness
• •Quality and Durability
• •Sustainability
• •Community and Purpose

Best Practices

• •Lead with the 'Why': Connect product features to health and well-being through scientific principles.
• •Maintain an Educated Tone: Use clear, confident, accessible language to explain the science.
• •Emphasize Quality and Sustainability: Consistently mention premium, eco-friendly materials.
• •Tell the Founders' Stories: Leverage authentic narratives to build emotional connection and convey purpose.
• •Focus on the Future: Integrate the long-term vision of sleep technology and data into the narrative.

Social Perception

As a nascent brand, Nuream is perceived as innovative, ambitious, and purpose-driven, leveraging authentic founder stories. While its scientific mission and quality are acknowledged, there's limited widespread product performance feedback, and a potential perception of high cost needs to be managed for its discerning, research-oriented target audience.

Copy Examples

• •Beyond Comfort. This is Biological Restoration.
• •Your Best Day Starts the Night Before. Sleep on a Nuream.
• •Engineered for Sleep. Designed for Life.
• •The Science of Rejuvenation, Woven into Every Fiber.
• •Invest in Your Sleep. Yield the Rewards.