Brand Tone

Creative & Artistic, Futuristic & Tech-Oriented, Intricate & Detailed, Slightly Enigmatic & Cool, Community-Engaged (on social media)

Brand Values

• •Originality & Self-Expression
• •Aesthetic Innovation
• •Quality Craftsmanship
• •Connection through Art/Music
• •Independence

Best Practices

• •Embrace a "Show, Don't Just Tell" Approach: Let the art and music be the primary voice. Use concise, evocative language that complements the visuals and sounds, rather than over-explaining.
• •Use Terminology that Resonates with the Aesthetic: Incorporate words related to technology, digital processes, the future, and abstract concepts (e.g., "render," "algorithm," "glitch," "dimension," "frequency," "ethereal," "system").
• •Maintain a Visually Consistent Language: Just as the art has a specific style, the language should feel like an extension of it – perhaps minimalist, using unique formatting (like all caps for emphasis, or slashes // for separation if that's part of the established style).
• •Focus on the Experience and Emotion: Copy should aim to draw the audience into the world NURBS29 creates. How does the art/music make them feel? What journey does it take them on?
• •Authenticity in Engagement: When interacting directly with the audience (Q&A, comments), maintain the cool, creative persona but also be genuine and appreciative. This builds a stronger connection with the community.

Social Perception

Talented Digital Artist & Musician, Unique Style, Source of Inspiration, Credible within Niche Communities, Merchandise as an Extension of Art

Copy Examples

• •TRANSCEND. // New 'Glitch_System' Tee now live. Wear the code. Link in bio. #NURBS29 #DigitalArt #FuturisticFashion #WearableArt #GlitchArt
• •SONIC // IMMERSION_COMPLETE. New track 'Void Walker' is now streaming on all platforms. Let the frequencies guide you. Visuals on YouTube. #NURBSmusic #ElectronicMusic #Ambient #Soundscape #NewMusic
• •DECONSTRUCT // RECONSTRUCT. Exploring new dimensions in today's render. What do you see? #NURBSart #DigitalSculpture #3DArt #Abstract #CreativeCoding #DailyRender
• •Deep in the digital trenches today, crafting something new. The pixels are aligning. Stay tuned. #ArtistLife #WIP #DigitalCreation #NURBS29
• •NURBS29_MERCH // Artifacts from the digital frontier. Own a piece of the vision. Shop now for exclusive designs. [Link to nurbs001.myshopify.com]