Tono de Marca

The predominant tone of nurbier is witty, minimalist, and introspective. It communicates with a subtle, often dry, sense of humor, being approachable, personal, and authentic, letting the unique artwork speak for itself.

Valores de Marca

• •Creativity and Originality
• •Simplicity
• •Humor and Wit
• •Authenticity

Mejores Prácticas

• •Embrace Brevity: Keep captions and headlines short, witty, and impactful. The brand's strength is its visual art; the copy should complement, not overshadow it.
• •Maintain the Artist's Voice: The brand's persona is the artist's persona. The copy should always sound like it's coming from an individual creator—be personal, a bit quirky, and avoid corporate jargon.
• •Use Understated Humor: The humor should be dry and clever, matching the tone of the illustrations. Avoid obvious jokes or overly enthusiastic language.
• •Balance English and German (Optionally): The occasional use of German adds a layer of authenticity and speaks to the brand's origins. Use it for short, simple phrases that can be understood contextually or add to the brand's mystique.
• •Focus on "Showing" over "Telling": Instead of saying a design is "funny," let the design be funny and write a caption that adds another layer of subtle wit. The copy should act as a quiet, clever companion to the visual content.

Percepción Social

The public perceives nurbier as an independent artist's brand, not a large commercial entity. Customers are drawn to the specific aesthetic and humor of the illustrations. Engagement is positive, reflecting appreciation for the cleverness and relatability of the art. The brand is seen as cool, niche, and culturally aware, with satisfaction reported regarding product quality and unique designs.

Ejemplos de Copy

• •Wear your thoughts on your sleeve. Or, in this case, on your chest. Our new tee is here. Limited run. Link in bio.
• •It's about the effort, not the outcome. Tag a friend who understands.
• •Your walls are looking a little bare. Let's fix that. Explore new prints at nurbier.art.
• •For your eyes only. Hello, it's me. I made some new things. You might like them, you might not. Either way, they now exist in the world. See for yourself. [Shop Now Button]
• •Art for the perpetually amused. From our sketchbook to your wardrobe. Nurbier offers original art and apparel for those who don't take life too seriously. Shop the collection.