Brand Tone

approachable, confident, and reassuring

Brand Values

• •Trust and Transparency
• •Quality and Purity
• •Simplicity and Convenience
• •Inclusivity

Best Practices

• •Lead with Trust: Always place transparency at the forefront. Mentioning "third-party tested," "no fillers," and "clean ingredients" should be a consistent practice in product descriptions, ads, and social media posts.
• •Speak the Customer's Problem: Use relatable language that acknowledges the pains of traditional supplements (e.g., "powders are a pain," "hard to stay consistent"). This shows you understand their challenges and have the solution.
• •Keep it Simple and Direct: Avoid overly scientific language. Focus on the direct benefit to the user: convenience, taste, and proven ingredients. Use short, punchy sentences.
• •Maintain an Encouraging Tone: The brand's voice should be a supportive partner in the customer's fitness journey. Use positive and empowering language that inspires consistency and confidence.
• •Be Confidently Different: Don't be afraid to call out the supplement industry's flaws as a point of differentiation. Use confident and slightly challenging language like "Finally," "At last," and "challenge the supplement industry" to position the brand as a modern, superior alternative.

Social Perception

largely positive, customers praise products for taste and convenience, and effectiveness. The brand solves inconvenience of traditional powders. There is some general market skepticism towards creatine gummies, which nupsupp addresses by emphasizing third-party testing.

Copy Examples

• •Stop scooping. Start chewing. Your daily 5g of pure creatine is now as easy as grabbing two tasty gummies. No mess, no mix, no excuses. Just results.
• •The supplement industry has questions to answer. We're transparent. Every batch of our creatine is third-party tested. Because you deserve to know exactly what you're putting into your body. Trust what you take.
• •Your workout is tough. Your supplements shouldn't be. Finally, a creatine that fits into your life. Grab-and-go gummies that taste great and help you stay consistent, wherever your day takes you.
• •Not just for the gym bros. Our creatine gummies are designed for everyone on a journey to be stronger and healthier. We believe in effective, simple, and inclusive supplements for all.
• •Flavor that builds. With a delicious Blue Moon flavor, getting your daily creatine will be the easiest part of your routine. Fuel your muscles and enjoy the taste of consistency.