Brand Tone

Motivational and supportive, blending a professional, science-backed approach with an empathetic and encouraging voice, results-oriented yet caring.

Brand Values

• •Effectiveness & Results
• •Health & Nutrition
• •Science & Credibility
• •Convenience & Simplicity
• •Support & Community

Best Practices

• •Always Lead with Empathy and Motivation: Start copy with an understanding of the customer's struggle and frame Nupo as the supportive solution, using empowering and positive language.
• •Balance Emotion with Evidence: Pair emotional success stories with factual data, using phrases like 'Lost 10kg' next to 'Backed by 35+ clinical studies' to build both desire and trust.
• •Highlight Convenience as a Key Benefit: Consistently mention how Nupo fits into a busy lifestyle, using words like 'simple,' 'quick,' 'on-the-go,' and 'easy' to appeal to time-poor customers.
• •Maintain a Unified Voice Across Languages: Ensure the supportive, professional, and motivational tone is consistent in both Arabic and English copy, with identical core messages and values.
• •Foster Community with Engaging Questions: End social media posts with questions to encourage interaction, reinforcing the supportive community value.

Social Perception

Largely positive, perceived as a trustworthy and serious partner in weight loss due to strong testimonials, professional endorsements, scientific positioning, and the products' effectiveness and convenience.

Copy Examples

• •Headline: Your schedule is full. Your plate doesn't have to be. Body: Juggling work, life, and health goals can be overwhelming. Nupo offers a simple, nutritionally complete solution to help you achieve your weight loss targets without disrupting your day. Clinically proven results, ready in minutes. Start your journey with us. #NupoJordan #BusyButHealthy
• •Headline: Healthy never tasted this good. Body: Introducing our new Creamy Tomato Soup! All the nutrition you need on your weight loss journey, packed into a delicious, comforting meal. Only 800 calories per day, 100% flavor. Discover your new favorite.
• •Headline: Remember that feeling? It's time to get it back. Body: You've achieved amazing results with us before, and we know you can do it again. Whether you want to maintain your progress or restart your journey, our One Meal bars and supportive diet plans are here to help you stay on track. Let's continue your success story.
• •Headline: From 'I can't' to 'I did.' Meet Ashraf. Body: Ashraf lost 8kg in just one month, even with a demanding travel schedule for work. His secret? The convenience and proven results of the Nupo diet. Swipe to see his journey and get inspired! Ready to write your own success story? Link in bio.
• •Headline: The Science of Simple Weight Loss. Body: What is a VLCD? It's a Very Low-Calorie Diet that is clinically proven to help you lose weight efficiently by providing your body with all essential nutrients in around 800 calories per day. It's a safe, simple, and effective way to kickstart a healthier you. Have questions? Our dietitians are here to help!