Brand Tone

Nurturing, Safe, and Creative

Brand Values

• •Natural and Safe
• •Eco-Conscious
• •Child Development
• •Handmade Quality
• •Gentleness

Best Practices

• •Prioritize "Safe & Natural" Language: Always lead with and consistently repeat keywords like "natural," "safe," "non-toxic," and "eco-friendly." This is your primary differentiator and the main reason customers will choose you.
• •Tell the Founder's Story: Regularly incorporate the origin story of the kindergarten teacher founder. This builds trust and authenticity, making the brand more relatable and memorable.
• •Focus on the "Why," Not Just the "What": Instead of just saying "soft playdough," explain *why* it's soft: "to prevent little hands from getting tired and to encourage longer, more joyful play." Frame products around the developmental benefits for the child.
• •Use a Nurturing and Gentle Voice: Write as if you are a caring teacher or parent. Use encouraging, positive, and simple language. Avoid aggressive sales tactics or overly technical jargon.
• •Maintain Visual and Textual Harmony: Ensure the calm, natural, and clean aesthetic of your photography on social media is matched by the copy. The words should feel as gentle and wholesome as the images look.

Social Perception

Wholesome and Trustworthy

Copy Examples

• •Little hands, big imagination. Our all-natural modeling dough is so soft and safe, you can say 'yes' to playtime without a worry. Made from nature, for your little creator.
• •Inspired by nature. Crafted by hand. Discover our new 'Forest Green' playdough—a safe, eco-friendly way to bring the outdoors in and watch their creativity grow.
• •Tired of tough, chemical-laden playdough? Nupik was created by a kindergarten teacher for just that reason. Our extra-soft, natural dough is perfect for developing motor skills and is completely worry-free. Ask about our special educator bundles.
• •The perfect squish. The safest ingredients. The brightest creations. That's the Nupik promise. What will your little one create today?
• •Nupik Natural Playdough | Eco-Friendly & Safe for Kids | Shop Now