Brand Tone

Enthusiast-driven and Passionate, Modern and Tech-Savvy, Aesthetically Focused and Stylish, Playful and Creative, Community-Oriented (Implied)

Brand Values

• •Innovation and Technology
• •Design and Aesthetics
• •Quality and Craftsmanship
• •User Experience and Customization
• •Passion and Creativity
• •Versatility

Best Practices

• •Speak the Enthusiast's Language: Use terminology that resonates with keyboard aficionados (e.g., 'thock,' 'creamy,' 'PBT,' 'hot-swappable,' 'low-profile,' 'QMK/VIA') authentically. Show you understand their passion.
• •Highlight Sensory Details: Focus on the tactile feel of the switches, the sound of the keystrokes, and the visual appeal of the designs and RGB lighting. Mechanical keyboards are a multi-sensory experience.
• •Balance Tech Specs with Lifestyle Appeal: While detailing technical features is important, also showcase how Nuphy keyboards fit into and enhance different lifestyles – gaming, creative work, minimalist setups, etc.
• •Embrace Visual Storytelling: Accompany copy with high-quality images and videos that showcase the keyboards in aesthetically pleasing environments and in use. User-generated content can be powerful here.
• •Maintain a Passionate and Slightly Playful Voice: Let the genuine enthusiasm for the products shine through. Incorporate the creative and sometimes anime-inspired elements subtly where appropriate, keeping the tone modern and engaging.

Social Perception

Nuphy is generally perceived as a provider of high-quality, innovative, and aesthetically pleasing mechanical keyboards.

Copy Examples

• •Headline: Elevate Your Desk. Unleash Your Type. Body: Discover Nuphy Australia's range of precision-engineered mechanical keyboards. Designed for creators, gamers, and typing enthusiasts who demand both style and substance. Experience the Nuphy difference.
• •Headline: Feel the Click. Hear the Difference. Love the Design. Body: From the satisfying 'thock' of our Halo series to the sleek, low-profile glide of the Air, Nuphy keyboards are an experience. Customizable, beautiful, and built to inspire. Find your perfect match.
• •Headline: Game Faster. Create Smoother. Type Endlessly. Body: Nuphy brings cutting-edge tech to your fingertips. With ultra-responsive HE magnetic switches on our gaming lines and QMK/VIA support for ultimate customization, unlock your true potential. Performance meets personality.
• •Headline: More Than a Keyboard. It's a Nuphy. Body: We blend innovative design with a passion for the unique – like the subtle nod to anime culture in our aesthetic. Join a community that values creativity, quality, and the pure joy of a perfect keystroke.
• •Headline: Your Workspace, Reimagined. Body: Nuphy Australia offers mechanical keyboards that are as much a statement piece as a productivity tool. Explore our vibrant keycaps, responsive switches, and ergonomic designs. It's time your setup reflected you.