Brand Tone

Aspirational, supportive, stylishly practical, friendly, relatable, polished, sophisticated, encouraging, and celebratory of the parenting journey.

Brand Values

• •Quality and Craftsmanship
• •Functionality and Design
• •Customer-Centricity
• •Versatility and Style
• •Family Inclusivity

Best Practices

• •Lead with Lifestyle, Support with Features
• •Use Inclusive Language
• •Emphasize "Handmade" and "Quality"
• •Maintain an Aspirational but Accessible Tone
• •Leverage Customer Testimonials in Your Copy

Social Perception

Premium, trustworthy, fashionable, smart investment (combining luxury with utility), an ally for modern parents who value personal style, and a brand with a strong, loyal customer base.

Copy Examples

• •For an Instagram Ad targeting new moms: Headline: Your Life, Organized. Your Style, Uncompromised. Body: Being a mom is your new full-time job, but you don't have to clock out of being you. The NUNUT backpack is designed for the woman who does it all. With thermal compartments for bottles and enough space for your laptop, it’s the only bag you’ll need. Crafted by hand, designed for your life. #NunutMX #FashionMom #ModernMotherhood
• •For a Facebook post announcing a new collection: Headline: Meet the Evolution of Elegance: The New Vegan Leather Collection is Here. Body: We listened. We designed. We innovated. Introducing our new collection of vegan leather diaper bags. Same timeless style, same smart functionality, now in a cruelty-free option. Because we believe in conscious choices and uncompromising quality. Discover the collection that cares. Link in bio.
• •For a TikTok video script (showing a dad packing the bag): On-screen text: "Who said diaper bags were just for mom?" Voiceover/Caption: "Ready for any adventure with the little one. Our NUNUT backpack has space for his essentials and mine. Style and function for the modern dad. 💪 #DadLife #PapaPrimerizo #NunutForDads"
• •For a promotional email: Subject: The Gift That Keeps on Giving (and Organizing!) Body: Searching for the perfect baby shower gift? Give the gift of style and sanity. A NUNUT diaper bag is more than just a bag—it's a personal assistant, a fashion statement, and a trusted companion for the beautiful journey of parenthood. Handmade with love, designed to be loved. Shop our bestsellers now.
• •For a website banner: Headline: Beyond a Diaper Bag. Sub-headline: Designed for parents, by parents. Discover handcrafted quality and intelligent design that fits your lifestyle. Button: Shop Now