Tono de Marca

Whimsical and Heartfelt, friendly, joyful, evocative, and emotional, speaking directly to the magic of childhood and connecting with parents on a personal level.

Valores de Marca

• •Joy and Fun
• •Magic and Imagination
• •Love and Care
• •Quality and Playfulness

Mejores Prácticas

• •Lead with Emotion: Start with the feeling you want to evoke. Use words like 'joy,' 'magic,' 'wonder,' 'adventure,' and 'dream' to set a whimsical and heartfelt tone.
• •Tell a Story: Frame products within a narrative. A bedsheet isn't just a bedsheet; it's a launchpad for dreams. A t-shirt isn't just clothing; it's a uniform for a great explorer.
• •Use Vibrant, Sensory Language: Appeal to the senses. Describe the 'vibrant colors,' the 'giggles and contagious laughter,' and the 'shine in their eyes' to make the copy more immersive.
• •Speak from a Place of Shared Experience: Connect with parents by referencing universal moments of childhood—the living room forts, the crayon drawings, the make-believe games. This builds a sense of community and understanding.
• •Always Circle Back to Play: No matter the product—clothing, decor, or a toy—its ultimate purpose within the NUNU brand is to facilitate fun, creativity, and play. Ensure this message is the consistent thread in all communications.

Percepción Social

Customers perceive NUNU LOJA INFANTIL as a high-quality, trustworthy, and authentic brand that delivers on its promises. It is seen as celebrating childhood, emphasizing imaginative play and vibrant design, and rooted in a genuine story of a mother's love.

Ejemplos de Copy

• •Let their imaginations run wild! Our new collection is here, filled with colors that pop, textures that invite play, and designs that turn every day into an adventure. Discover the magic of dressing up for fun.
• •More than a dress, it's a costume for a fairytale only she knows. It's for spinning, dreaming, and laughing out loud. ✨ #AmoNunu #ChildhoodMagic
• •This season, give the gift of wonder. Our collection of playful toys is designed to spark creativity, build new worlds, and create memories that last long after the wrapping paper is gone.
• •It all started with a nickname and a world of imagination. NUNU was born from the games played in our living room and the dream of bringing that same joy to other families. We believe in fun as a foundation, and every piece we create is a piece of that story.
• •Ready for a splash of fun? We've curated our favorite playful pieces to brighten up your little one's wardrobe and playroom. Open up to discover a world of color, comfort, and endless possibilities for play!