Brand Tone

Direct and Promotional, Helpful and Accessible (Aspiring), Value-Oriented, Informal and Action-Oriented

Brand Values

• •Affordability/Value
• •Product Availability/Range
• •Customer Support
• •Practicality/Utility

Best Practices

• •Prioritize Value & Promotions: Always lead with or prominently feature the value proposition – discounts, special offers, or competitive pricing. This aligns with the current promotional focus.
• •Use Clear, Direct, and Action-Oriented Language: Keep sentences relatively short and to the point. Use strong verbs and clear calls to action (e.g., "Shop Now," "Get Yours," "Discover," "Save Today").
• •Maintain a Helpful and Approachable Persona: Even when being promotional, incorporate phrases that offer assistance or build confidence, echoing their customer support statement. For example, "Got questions? We're here to help!" or "Find the right tool with ease."
• •Focus on Practical Benefits for the DIYer: Connect product features to user benefits. Instead of just saying "Powerful motor," try "Conquer tough jobs with its powerful motor." Highlight how the products solve problems or make tasks easier.
• •Be Consistent Across Channels (Website, Social Media, Ads): Ensure the core messaging of value, practicality, and helpful support is reflected in all communications, whether it's a website banner, a Facebook post, or an Instagram caption. Use similar terminology and visual cues where appropriate.

Social Perception

Emerging Online Retailer, Discount-Focused, Social Media Presence, Limited Broader Online Footprint

Copy Examples

• •Headline: Stop Dreaming, Start Doing! Get 50% Off Our Top-Rated Power Drills This Week Only! Body: Your next DIY project just got more affordable. At Mais Brico, we bring you the tools you need at prices you'll love. Shop now and power up your projects! Call to Action: Grab Your Deal!
• •Headline: Tackle Any Task with Mais Brico's Best-Selling Tool Kits! Body: From quick fixes to major renovations, our complete tool kits have you covered. Quality you can trust, prices that make sense. What will you build today? Call to Action: Discover Tool Kits
• •Headline: Need Help Choosing? Mais Brico Support is Here For You! Body: Not sure which chainsaw is right for your garden? Our expert team is ready to help you find the perfect tool. Quality advice, quality products. Call to Action: Chat With Us!
• •Headline: Limited Time: Massive Discounts on All Garden Essentials! Body: Get your garden summer-ready with Mais Brico! Unbeatable prices on everything from pruning shears to lawnmowers. Don't miss out! Call to Action: Shop Garden Sale
• •Headline: Why Pay More? Mais Brico Offers Top Tools, Smart Prices. Body: We believe everyone deserves quality tools without breaking the bank. Explore our wide range of reliable and affordable options for every home improvement need. Call to Action: Explore Savings