Brand Tone

Spiritual, educational, serene, gentle, encouraging, authoritative, and focused on well-being and self-care.

Brand Values

• •Wellness & Self-Care
• •Artisanal Craftsmanship
• •Nature & Spirituality
• •Education & Transparency
• •Authenticity

Best Practices

• •Lead with Emotion, Support with Function
• •Use Storytelling
• •Maintain a Serene & Encouraging Vocabulary
• •Educate, Don't Just Sell
• •Speak to the "Tribe"

Social Perception

Trusted, specialist provider of authentic lithotherapy jewelry, perceived as niche & specialized, high-quality & authentic, calm & trustworthy, and community-focused.

Copy Examples

• •Find your calm in the chaos. Our new handcrafted amethyst bracelet is more than an accessory; it's your daily reminder to breathe and connect with your inner peace. Let the soothing energy of amethyst guide you. ✨ #Nunalitho #Lithotherapy #HandmadeJewelry #Amethyst
• •Looking to enhance your meditation practice? Discover jewelry that works with you. Our artisanal pieces are made with natural stones selected for their unique energies. Click to explore our collection and find the stone that speaks to your soul.
• •Crafted by Nature, Assembled by Hand. Introducing the Terra Collection. Each piece is a unique fusion of earthy stones and artisanal design, created to ground your energy and elevate your style. Shop the collection.
• •A Gift From the Earth, For You Hello [Name], We believe that true beauty comes from within. That's why we create more than just jewelry—we craft tools for wellness and self-expression. This week, we're sharing the story behind Howlite, the stone of patience and awareness...
• •Wear your heart, open your heart. This delicate necklace features a genuine Rose Quartz, the stone of unconditional love. Handcrafted with care, it serves as a gentle daily affirmation to invite love, compassion, and harmony into your life. The perfect piece for yourself or someone special.