Brand Tone

Approachable chic, blending friendly and engaging communication with an inspirational, confident, and stylish voice that is also helpful and direct.

Brand Values

• •Femininity
• •Accessibility
• •Modernity
• •Quality
• •Inspiration

Best Practices

• •Speak Like a Stylish Friend: Write copy as if you were giving fashion advice to a friend—be warm, genuine, and inspiring. Avoid overly formal or technical jargon.
• •Balance Aspiration with Accessibility: Showcase inspirational looks but ensure the language remains grounded and relatable. Emphasize how the customer can easily integrate the pieces into their own wardrobe.
• •Use Questions to Foster Community: Actively engage your audience on social media by asking for their opinions, preferences, and styling ideas. This reinforces the brand's friendly and community-oriented value.
• •Lead with the Feeling, Support with the Facts: Start product descriptions and ads by evoking the feeling or confidence the garment provides (e.g., "Effortless elegance," "Feel powerful"). Follow up with practical details like fit, fabric, and styling versatility.
• •Maintain Visual and Verbal Cohesion: Ensure the tone of the copy always matches the aesthetic of the visuals. If the photo is chic and sophisticated, the caption should reflect that same level of style and confidence.

Social Perception

Numydi is perceived as a reliable and stylish source for contemporary women's fashion, offering fresh, trendy pieces with constant new arrivals. Both customers and the general public view it as a modern, aesthetically pleasing brand, active and engaged on social media, and in tune with current trends for its target demographic of style-conscious women.

Copy Examples

• •Meet your new favorite dress. ✨ The [Dress Name] is all about effortless elegance. Perfect for a sunny brunch or a chic evening out. How would you style it? Let us know below! #NumydiStyle
• •Fresh for You: Our Weekly New Arrivals Are Here!
• •The Style Update You Deserve. Enjoy 20% off all tops this weekend only. Elevate your look.
• •Tired of having nothing to wear? Discover Numydi, your new destination for modern and feminine fashion. We drop new, chic styles every week to keep your wardrobe inspired. Shop now and find your next favorite outfit!
• •Command the room with confidence. Our [Blazer Name] features a tailored fit and timeless design that adds a touch of sophistication to any outfit. Pair it with trousers for a powerful office look or with jeans for a chic weekend vibe. Made with high-quality fabric for a comfortable, structured feel.