Brand Tone

Reassuring & Trustworthy, Caring & Empathetic, Informative & Helpful, Innovative & Modern

Brand Values

• •Safety
• •Health & Wellbeing
• •Quality & Durability
• •Peace of Mind for Parents
• •Customer Focus
• •Sustainability/Responsibility

Best Practices

• •Prioritize "Safety First" Language: Always lead with and reinforce the safety aspects (breathability, SIDS risk reduction, CO2 dispersion) in a clear, reassuring manner.
• •Empathize with Parental Concerns: Acknowledge common worries (tummy sleeping, overheating, allergies) and position Numu as the comforting solution.
• •Use Benefit-Driven Headlines and Copy: Focus on what the parent and baby *gain* (peace of mind, better sleep, comfort, safety) rather than just listing features.
• •Incorporate Trust Signals: Regularly mention scientific backing, certifications (like Greenguard Gold), positive reviews, and endorsements to build credibility.
• •Maintain a Helpful and Informative Stance: Provide valuable information about safe sleep and product care, positioning the brand as a supportive resource for parents.

Social Perception

Highly Positive, Problem-Solver, Trustworthy & Reputable, Innovative

Copy Examples

• •Headline: Sleep Soundly. Breathe Easy. The Numu Difference for Your Baby. Body: Tummy sleeper? Sweaty sleeper? Worried parent? The Numu breathable mattress offers unparalleled airflow and comfort, giving you peace of mind and your baby a safer, more restful night. Because every breath matters.
• •Social Media Post: Stop losing sleep over your little one's sleep. Our scientifically designed breathable mesh mattress ensures optimal airflow, reducing overheating and CO2 buildup. Discover the Numu peace of mind thousands of parents trust. #NumuBaby #SafeSleep #BreathableMattress #ParentingPeace
• •Product Description Snippet: More than just a mattress, it’s a sigh of relief. The Numu mattress is ingeniously designed with a unique breathable net, so your baby can breathe freely, even when they roll onto their tummy. Easy to clean, hypoallergenic, and built for comfort – it’s the sleep solution you’ve been dreaming of.
• •Email Subject: Give Your Baby the Gift of Safe, Breathable Sleep Body: As a parent, your baby's safety is everything. That's why we created Numu, the truly breathable cot mattress. Our innovative design ensures constant airflow, helping to regulate temperature and reduce common sleep worries. See why parents are calling it a 'game-changer'.
• •Testimonial Highlight (for use in ads/social): 'The first night she rolled straight onto her tummy and could still breathe perfectly. After that first night I have zero concerns.' - Happy Numu Parent. Experience the Numu difference for yourself.