Brand Tone

Passionate, Health-Conscious, and Encouraging.

Brand Values

• •Health and Wellness
• •Accessibility and Simplicity
• •Sustainability and Ethics
• •Authenticity and Passion

Best Practices

• •Lead with Passion, Follow with Health: Start with the emotional appeal of travel, flavor, and culinary adventure. Then, support it with the rational benefits of clean, healthy, plant-based ingredients.
• •Use Empowering and Simple Language: Employ words like "easy," "simple," "shortcut," and "uncomplicated" to reinforce the value of making vegan cooking accessible. Avoid jargon that could intimidate novice cooks.
• •Weave in the Mission: Regularly connect the products back to the larger mission of sustainability and animal welfare. Mentioning profit donations in product descriptions or 'About Us' copy reinforces brand values.
• •Tell the Founders' Story: Use the narrative of the founders' travels and passion for food to add authenticity. This story is a unique asset that makes the brand relatable and differentiates it from larger competitors.
• •Be Honest About Flavor Profiles: Given feedback that some products are subtly flavored, frame this as a positive. Use phrases like 'a perfect base to build upon,' 'you control the salt,' or 'a clean canvas for your culinary creativity' to manage expectations and appeal to home cooks who like to customize.

Social Perception

The public perception of Nummy Nibbles appears to be that of a niche, health-focused food company. Customers who align with its core values (e.g., seeking salt-free or vegan options) are generally positive, appreciating the unique flavor combinations. However, for a broader audience, the products, particularly the cooking sauces, may not meet expectations for strong, ready-to-use flavor, with some reviewers suggesting they work better as a 'base' than a finished sauce. The brand is seen as a local artisan company within the Denver food scene.

Copy Examples

• •Flavorful, Simple, Plant-Based. Nummy Nibbles brings the world's most vibrant flavors to your kitchen, without the compromise. Our all-natural sauces and spices make healthy, vegan eating an easy and delicious adventure. Eat Good, Feel Good, Be Good.
• •Journey to the heart of India with every bite. Our Tikka Masala sauce is crafted from a rich, authentic recipe but with a clean, modern twist a no added sugar, no dairy, just pure flavor. Perfect for a quick weeknight curry with tofu or chickpeas. Your simple path to a delicious, plant-powered meal.
• •Tired of bland, complicated vegan recipes? We believe plant-based eating should be full of joy, not hard work. Our gourmet cooking sauces are your shortcut to a flavorful, globally-inspired dinner that you can feel good about. What adventure will you cook up tonight? #NummyNibbles #VeganEasy
• •Go Global Tonight: Healthy Dinners in 15 Minutes
• •You control the salt. We'll handle the flavor. Introducing our World Traveler Spice Collection a four exotic, handcrafted blends made with zero salt or sugar. Perfect for grilling, roasting, and taking your Paleo or Keto meals from good to unforgettable. Season with purpose.