Brand Tone

Empowering, Reassuring, Professional, Confident, Modern, Edgy, Supportive, Accessible

Brand Values

• •Client Comfort & Pain Reduction
• •Safety & Efficacy
• •Quality
• •Ethical Considerations
• •Empowerment

Best Practices

• •Always Emphasize "Secondary Use": Consistently message that Numm Spray is for use *after* the skin is broken. This manages expectations, aligns with its formulation, and addresses potential safety perceptions within the current regulatory climate for topical anesthetics.
• •Balance Edge with Reassurance: While aligning with tattoo culture's aesthetic, ensure the language always prioritizes safety, comfort, and the professional nature of the product. Avoid overly casual or slang terms that might undermine its efficacy or seriousness as a topical anesthetic.
• •Focus on Empowerment and Relief: Frame the product as a tool that empowers individuals to get the art they want and provides tangible relief from discomfort. Use words like "conquer," "freedom," "relief," "comfort," "calm."
• •Maintain Transparency: Clearly state key ingredients (like 5% Lidocaine HCL) and benefits (fast-acting on broken skin). Be upfront about its intended use and any warnings, reinforcing professionalism and trustworthiness.
• •Leverage Social Proof Authentically: Use real testimonials and user-generated content that reflects genuine experiences. Ensure the language used to present this proof aligns with the overall supportive and confident brand tone. Highlight experiences of both artists and clients.

Social Perception

Users perceive it as an effective product for pain reduction during tattoo and PMU procedures. It's seen as a valuable tool by both clients and artists. The broader tattoo community is generally aware of and discusses various numbing products. Sprays are often seen as convenient for application during procedures.

Copy Examples

• •Headline (Website/Social Media): "Focus on the Art, Not the Ouch. Numm Spray: Tattoo Without Fear."
• •Instagram Post Caption: "Longer sessions? Sensitive spots? No sweat. With Numm Spray, your comfort is covered once the needle starts. Our 5% Lidocaine formula is designed for effective relief on broken skin, so your artist can create, and you can relax. #NummSpray #TattooNumbing #PainFreeTattoo #SecondaryAnesthetic"
• •Product Description Snippet: "Experience the difference with Numm Spray. Specifically formulated as a secondary anesthetic, our fast-acting spray with 5% Lidocaine HCL works on broken skin to minimize pain and swelling during your tattoo or PMU procedure. Vegan and cruelty-free, for art you can feel good about, without all the feeling."
• •Email Subject Line (to Artists): "Keep Your Clients Comfortable & Your Sessions Smooth with Numm Spray."
• •Testimonial Promotion: "Our community speaks for itself! Swipe to see how Numm Spray is helping people achieve their dream tattoos with less pain. 'I love NUMM spray. It keeps my clients comfortable.' - Shawntae W. #NummReviews #TattooComfort #ClientLove"