Brand Tone

Friendly and Approachable, Fashion-Conscious and Trendy, Service-Oriented and Reliable, Enthusiastic and Passionate, Community-Focused

Brand Values

• •Customer Satisfaction
• •Variety and Choice
• •Quality
• •Accessibility
• •Up-to-Date Fashion

Best Practices

• •Speak Like a Friend, Advise Like an Expert: Use warm, welcoming language but also demonstrate fashion knowledge.
• •Prioritize "You": Focus the copy on the customer's needs, desires, and benefits.
• •Be Genuinely Enthusiastic: Let the passion for fashion shine through. Use positive adjectives and convey excitement about new arrivals or brands.
• •Maintain Clarity and Simplicity: Avoid overly technical fashion jargon. Make product descriptions easy to understand, and ensure calls to action are clear and direct.
• •Integrate Online and Offline Experience: Regularly mention the physical stores in online copy and vice-versa.

Social Perception

Trusted Retailer, Go-To for Popular Brands, Fashionable and Current, Good Service, Strong Local Presence

Copy Examples

• •Headline: Hello Sunshine! Your New Summer Wardrobe Awaits! Body: Dive into the sunny season with fresh styles from your favorite brands! From breezy dresses to cool shorts, find everything you need at Nummer Zestien. Shop online or visit us in-store – our team is ready to help you find your perfect look!
• •Headline: Trend Alert! Must-Have Denim Has Landed! Body: Calling all denim lovers! Our latest collection of jeans, jackets, and skirts is here. Discover new fits, washes, and styles from top brands like PME Legend and G-Star. Quality denim that lasts, styles you'll love. Get yours today!
• •Headline: Kids Back-to-School Cool! Body: Get them ready for a stylish new term! Our kids' collection is packed with comfy, durable, and super cool outfits they'll love to wear. Easy online ordering and fast shipping, or pop into our stores for a fun shopping trip!
• •Headline: Don't Miss Out! Mid-Season Sale Now On! Body: Your chance to grab amazing styles at even better prices! Our mid-season sale is bursting with incredible deals on selected items for men, women, and kids. Shop your heart out before they're gone! Need help? Our customer service is just a call away!
• •Headline: Feel-Good Fashion, Just For You. Body: At Nummer Zestien, we believe fashion should make you feel great. That's why we offer a huge selection of styles and brands, so you can express your unique personality. Explore our new arrivals and find pieces that make you smile. We're passionate about fashion, and even more passionate about our customers!