Brand Tone

Educational, Trustworthy, and Encouraging

Brand Values

• •Health and Safety
• •Craftsmanship and Quality
• •Education and Empowerment
• •Community

Best Practices

• •Always start with the benefit to the customer—health, safety, and well-being. Use phrases like "Breathe Easy," "For Your Well-being," and "Safe, Soothing Scents."
• •Use your copy to educate. Clearly explain the difference between your product lines (soy vs. beeswax, low-tox vs. non-toxic). This builds trust and justifies your value.
• •Frame your messaging around empowerment and creativity. Use words like "handcrafted," "create," "learn," "discover," and "tips" to align with your educational value.
• •Write as if you are giving friendly advice to a fellow crafter. Avoid overly technical jargon unless you are explaining it. Keep sentences clear and direct.
• •Consistently use terms like "clean-burning," "phthalate-free," "non-toxic," "hand-poured," "natural," and "soothing" to reinforce your brand's core values in all communications.

Social Perception

A knowledgeable and helpful small business owner, seen as a reliable source for candlemaking advice. High level of trust from followers and a positive reputation within its local community. No evidence of negative perception.

Copy Examples

• •Breathe Easy. Live Beautifully. Discover our collection of handcrafted, low-tox candles and home fragrances, made with your well-being in mind.
• •Pure, simple, and beautifully natural. Our 100% Beeswax Pillar Candle is part of our Clean Essentials collection, offering a truly non-toxic way to illuminate your space. Enjoy the subtle, sweet scent of natural honey and a clean burn you can feel good about. Perfect for mindful moments and creating a safe, serene atmosphere.
• •The #1 Mistake Beginner Candlemakers Make (And How to Fix It!) Don't let this common error ruin your beautiful creations! Here’s a quick tip to ensure a perfect pour every time. Follow for more candlemaking secrets! #candlemakingtips #diycandle #smallbusinessowner #candletips
• •A Healthier Home Scent + 3 Tips for a Perfect Candle Burn
• •Love scented candles but not the toxins? At Numinous Moons, we get it. That's why we handcraft every soy candle with phthalate-free fragrances that meet strict safety standards. You get all the cozy ambiance, none of the worry. Shop our collection now.