Brand Tone

Direct and Benefit-Oriented, Confident and Assuring, Modern and Casual, Professional (within its niche)

Brand Values

• •Pain-Free Experience/Comfort
• •Efficacy and Reliability
• •Quality and Expertise
• •Self-Expression
• •Versatility

Best Practices

• •Focus on the Solution: Always highlight the primary benefit – a more comfortable, less painful experience. Use direct language that addresses the customer's main concern.
• •Maintain Confidence: Use strong, assertive language that conveys belief in the product's effectiveness (e.g., "ultimate," "reliable," "game-changer").
• •Speak the Audience's Language: Use terminology and a style that resonates with the tattoo and body modification community (e.g., "ink," "session," "artist-developed"). While being casual on platforms like TikTok, ensure clarity and professionalism on the website.
• •Leverage Credibility: Continuously reinforce the "Made By Tattoo Artists" aspect and the inclusion of beneficial ingredients like "healing agents" to build trust.
• •Keep it Relatable and slightly Edgy (where appropriate): The name "Numb Nectar" itself has a slightly edgy, modern feel. The copy can reflect this by being straightforward and avoiding overly formal or clinical language, especially in social media and ads.

Social Perception

Positive among users (primarily on TikTok), Seen as a practical solution, Credibility through artist association, Niche Product

Copy Examples

• •Headline: Ink Without the Ouch. Numb Nectar Makes it Possible. Body: Tired of tattoo pain holding you back? Our artist-developed Numb Nectar spray delivers fast-acting, long-lasting numbness so you can focus on the art, not the agony. Get ready for your smoothest session yet.
• •Social Media Post (Image: Tattoo artist applying spray): Caption: Level up your ink game! 🚀 Numb Nectar is the secret weapon for a pain-free tattoo. Trusted by artists, loved by clients. Grab yours and #InkDifferently #NumbNectar #PainlessTattoo
• •Product Description Snippet: More Than Just Numb. It's Nectar. Our unique formula not only provides powerful numbing but also includes healing agents to support your skin's recovery. Experience the Numb Nectar difference – because your body art journey should be exciting, not excruciating.
• •Email Subject Line: Your Next Tattoo, Minus the Wince! Body: Imagine sitting for your next piece with significantly less pain. Numb Nectar’s powerful numbing spray is here to transform your tattoo experience. Fast-acting, reliable, and artist-approved. Click to feel the relief!
• •Ad Copy (Short & Punchy): Numb Nectar: Less Pain. More Ink. Zero Regrets. The tattoo numbing spray that actually works. Get yours at numbnectar.store.