Brand Tone

reassuring and solution-oriented

Brand Values

• •Pain Reduction/Comfort
• •Effectiveness & Strength
• •Safety
• •Quality Experience
• •Customer Focus

Best Practices

• •Focus on the Solution: Always frame the product as the answer to the problem of pain during skin procedures. Use language that empowers the customer (e.g., "take control," "experience comfort").
• •Be Direct and Confident: Clearly state the benefits (e.g., "pain-free," "long-lasting relief," "highly effective"). Use strong verbs and avoid hesitant language.
• •Maintain a Reassuring Voice: Acknowledge the customer's potential anxiety about pain and reassure them that your product offers a reliable solution. Emphasize safety and ease of use.
• •Incorporate Social Proof: Regularly use phrases that allude to satisfied customers or community trust (e.g., "join thousands," "customer favorite," "tattoo artists recommend"). Leverage testimonials effectively.
• •Educate Gently: Briefly explain *how* the product works to build trust and understanding, without overwhelming the reader with technical jargon. Keep the focus on the benefit (comfort) rather than just the feature (ingredients).

Social Perception

Generally Positive for Effectiveness

Copy Examples

• •Headline: Your Art, Your Story, Zero Pain. Experience the Totally Numb difference. Body: Don't let the fear of pain hold you back from your next masterpiece. Our advanced numbing cream ensures you can relax and enjoy the process, while your artist creates their best work.
• •Headline: Sit Longer, Get More Done. Totally Numb - Power Through Your Session. Body: Sensitive spot? Extensive piece? With Totally Numb, you’re in control. Our potent formula provides hours of deep numbness, making even the most challenging sessions a breeze.
• •Headline: The Secret to a Stress-Free Tattoo? It's Totally Numb. Body: Join thousands of satisfied customers who’ve discovered the joy of pain-free ink. Safe, effective, and easy to use – get ready for your most comfortable tattoo experience yet.
• •Headline: Aesthetics Without the Ouch. Trust Totally Numb for Smooth Procedures. Body: From microblading to lip fillers, feel confident and comfortable. Our specially formulated aesthetic numbing gels provide targeted relief, so you can focus on the beautiful results.
• •Headline: Why Endure Pain When You Don't Have To? Choose Totally Numb. Body: Our mission is simple: to make your skin procedures as comfortable as possible. With a range of strengths, including our 80% deep numb formula, we have the perfect solution for you.