Brand Tone

Relaxing & Therapeutic, Accessible & Beginner-Friendly, Creative & Fulfilling, Inspiring & Engaging, Friendly & Supportive

Brand Values

• •Creativity for All: Making art accessible to everyone.
• •Relaxation and Mindfulness: Providing a therapeutic and calming activity.
• •Quality: Offering good quality materials for a satisfying experience.
• •Joy of Creation: Helping customers experience the satisfaction of making their own art.
• •Customer Satisfaction: Aiming for happy customers who enjoy the process and the results.

Best Practices

• •Define Your Core Audience & Their Needs: Understand who you're talking to (e.g., hobbyists, stressed individuals seeking relaxation, gift-givers) and tailor the language to resonate with their desires and pain points. For Numbersea, this means focusing on ease, relaxation, and creative satisfaction.
• •Use Consistent "Relaxing" and "Empowering" Language: Incorporate words like "unwind," "calm," "mindful," "easy," "simple," "create," "discover," "your masterpiece," "achieve." Avoid overly technical art jargon.
• •Highlight the Benefits, Not Just Features: Instead of just saying "kit includes paints," say "Vibrant, ready-to-use paints that bring your vision to life effortlessly." Focus on the feeling of accomplishment and relaxation the product provides.
• •Maintain a Positive and Encouraging Voice: Ensure all copy is uplifting and makes the user feel capable and inspired. Phrases like "You can do it!" or "No prior skills needed!" can reinforce this.
• •Ensure Consistency Across All Channels: The tone used on the website should be mirrored in social media posts, email marketing, and even customer service interactions. Critically, Numbersea needs to address the conflicting brand messaging (dresses vs. paint-by-numbers) across its platforms, particularly TikTok, to build a cohesive brand identity. Updating or removing outdated information is crucial.

Social Perception

Generally perceived positively as a provider of an enjoyable and relaxing hobby. Seen as a good option for beginners or those looking for a simple creative outlet. Customers often share their finished pieces with pride, indicating a sense of accomplishment. The kits are considered good value by many, providing all necessary materials. There's an element of gift-giving, suggesting the products are seen as thoughtful presents. The inconsistency with the dress-related content, especially on TikTok, could cause confusion for users trying to understand the brand.

Copy Examples

• •Headline: Unwind, De-stress, and Create Your Masterpiece. Body: Dive into the calming world of Numbersea paint-by-numbers. No experience needed – just open your kit and let your creativity flow. Perfect for a quiet evening in or a mindful weekend project.
• •Headline: Your Daily Dose of Art Therapy. Body: Feeling overwhelmed? Pick up a brush! Our paint-by-numbers kits are designed to be relaxing and rewarding. Watch vibrant scenes come to life, number by number. It's art made easy, and joy made simple.
• •Headline: From Blank Canvas to Beautiful Art – By You! Body: Ever dreamed of creating stunning art for your home? With Numbersea, you can! Our all-in-one kits provide everything you need. Just match the numbers, paint, and be amazed by what you create.
• •Headline: Gift the Joy of Creativity. Body: Looking for a unique and thoughtful gift? A Numbersea paint-by-numbers kit is perfect for anyone who loves to create or needs a relaxing hobby. Spark their imagination and give them the satisfaction of a handmade treasure.
• •Headline: Easy to Start, Beautiful to Finish. Body: Discover the simple pleasure of paint-by-numbers with Numbersea. Our clear instructions and quality supplies make it fun and easy for all ages to create something they can be proud of. Start your artistic journey today!