Brand Tone

Personal & Approachable, Empowering & Confidence-Building, Passionate & Enthusiastic, Expert & Curated, Conscious & Purposeful

Brand Values

• •Individuality & Personal Expression
• •Confidence & Empowerment
• •Sustainability & Conscious Consumerism
• •Quality & Exclusivity (in finds)
• •Joy & Positive Experience

Best Practices

• •Always Speak from a Place of Empowerment: Frame messaging around how your service/products help the customer feel good about themselves, confident, and expressive.
• •Maintain a Personal and Approachable Voice: Use "you" and "we," share insights from the founder (Josette), and create a sense of a one-on-one conversation, even in broader communications.
• •Weave in Sustainability Naturally: Don't just state you're sustainable; explain the "why" – the love for vintage, the desire to reduce waste, the beauty in pre-loved items. Connect it to conscious, joyful choices.
• •Highlight Uniqueness and Curation: Emphasize the "handpicked," "carefully selected," or "unique find" aspect of products and styling choices to reinforce the value of individuality.
• •Focus on the "Feeling" and "Transformation": Beyond the clothes, talk about the joy, the ease, the confidence, and the positive impact that thoughtful styling can bring to a person's life, as echoed in your testimonials.

Social Perception

Trusted Stylist, Unique & Stylish Finds, Positive & Life-Enhancing, Caring & Heartfelt, Advocate for Sustainable Fashion

Copy Examples

• •Headline: Rediscover Your Style. Reclaim Your Confidence. Body: Feeling lost in your closet? Let's unearth the unique style that tells *your* story. Together, we'll curate a wardrobe you love, sustainably. Book your personal styling discovery call today!
• •Instagram Post Caption (with an image of a unique vintage piece): Caption: This isn't just a dress, it's a story waiting for its next chapter. ✨ At Number 46, we believe in the magic of vintage and the power of personal style. Wear what makes your soul sing! #SustainableStyle #VintageFinds #LoveWhatYouWear #Number46Styling
• •Email Subject for Style Box Subscribers: Your Curated Dose of Joy & Style Has Arrived! Body Snippet: Get ready to fall in love! Your latest Number 46 Style Box is packed with handpicked treasures chosen with *you* in mind. We can't wait to see how you make these pieces your own and shine with confidence. Remember, style is all about expressing the amazing person you are! xo, Josette
• •Facebook Ad Copy: Headline: Tired of Trends? Embrace Timeless, Personal Style. Body: Step away from fast fashion and into a world of curated, sustainable style that truly reflects YOU. Number 46 Styling offers personalized styling and unique vintage finds to help you build a wardrobe with heart and longevity. Let's find your signature look. Learn more about our Style Boxes!
• •Website Banner Text: "Love What You Wear. Wear Who You Are." Sub-text: Personal styling and curated vintage for a confident, conscious wardrobe. Explore our services.