Brand Tone

Developer-centric & Supportive, Passionate & Enthusiastic, Professional & Credible, Transparent & Fair, Community-Oriented

Brand Values

• •Empowering Indie Developers
• •Respect for Players
• •Quality & Creativity
• •Sustainability in Game Development
• •Integrity & Transparency

Best Practices

• •Champion the Developer: Always frame communications, where appropriate, through the lens of supporting and celebrating indie developers. Highlight their creativity and passion.
• •Player-Respectful Language: Emphasize the fun and engagement of games, explicitly mentioning the absence of exploitative monetization when relevant. Use inclusive and welcoming language.
• •Maintain Professional Enthusiasm: Combine a professional demeanor suitable for industry interactions (especially on LinkedIn and in developer outreach) with genuine enthusiasm for the games and the indie scene.
• •Transparency is Key: When discussing partnerships or publishing philosophy, be open and clear about the "developer-first" approach and what that entails.
• •Platform-Specific Nuance: While the core message remains consistent, adapt the specific phrasing and format to each platform. (e.g., more visual and direct on Instagram, more industry-focused on LinkedIn, more conversational and news-oriented on Twitter).

Social Perception

Positive for Developers, Emerging Player Recognition, Credible & Serious, Advocate for Better Industry Practices

Copy Examples

• •Indie devs, we see your passion. At Null Games, we're building a publishing model that puts YOU first – fair terms, shared risk, and true partnership. Let's make amazing games together. Pitch us your vision! #IndieDev #GameDev #Publishing #DeveloperFirst
• •No loot boxes, no battle passes, just pure fun. Dive into [Game Name], a unique world crafted by passionate indie devs and proudly published by Null Games. What adventure will you create? Link in bio! #IndieGame #PlayRespectfully #[GameTitle]
• •Remember that feeling of getting lost in a new game world for hours? That's the magic Null Games is all about. We partner with indie creators to bring you innovative, respectful, and downright fun experiences. #IndieGames #PassionForGames #NullGames
• •We're heading to [Event Name]! Come meet the Null Games team and get hands-on with our latest lineup of incredible indie titles. We're excited to connect with developers and players alike! Booth [Number]. #IndieDev #[EventName] #GameDemo
• •Join a team dedicated to reshaping indie game publishing. Null Games is growing, and we're looking for passionate individuals who believe in creator-first values. See our careers, or just join our Discord to chat games! #GameJobs #IndiePublishing #Community