Brand Tone

Supportive and Empathetic, Informative and Clinical (but accessible), Reassuring and Hopeful, Modern and Solution-Oriented

Brand Values

• •Efficacy: Committed to providing a product that genuinely improves eye health and relieves symptoms of dry eye, MGD, and blepharitis.
• •Ease of Use & Convenience: Prioritizing a simple, quick, and user-friendly at-home treatment solution.
• •Safety & Natural Approach: Offering a non-pharmaceutical, gentle, and safe method for managing eye conditions.
• •Innovation: Developing and providing advanced technology to address unmet needs in eye care.
• •Customer Well-being: Focused on improving the quality of life for individuals suffering from uncomfortable eye conditions.

Best Practices

• •Prioritize Empathy and Understanding: Always acknowledge the user's discomfort and frame NuLids as a supportive solution. Use language that shows you understand their struggles with dry eye symptoms.
• •Balance Clinical Credibility with Accessibility: While referencing scientific backing and doctor recommendations is crucial, ensure the language remains clear, concise, and easy for the average person to understand. Avoid overly technical jargon without explanation.
• •Maintain a Hopeful and Positive Outlook: Focus on the relief and improved quality of life that NuLids can bring. Highlight success stories and the possibility of "getting your life back" from the constraints of dry eye.
• •Emphasize Simplicity and Convenience: Consistently reinforce how easy and quick the NuLids system is to incorporate into a daily routine, as this is a key differentiator and value proposition.
• •Be Authentic and Transparent: While highlighting benefits, don't shy away from acknowledging that individual results can vary. Address common questions or concerns proactively and honestly in FAQs or customer support interactions to build trust.

Social Perception

Many customers perceive NuLids as a highly effective and convenient solution for chronic dry eye and related conditions, often after trying numerous other treatments without success. It's seen as a worthwhile investment by those who experience significant relief. The backing by eye care professionals also adds to its credibility. Some potential and actual users express skepticism due to the cost of the device and the ongoing expense of replacement tips and gel. Not all users experience the desired results, leading to disappointment for some. NuLids is gaining recognition as an alternative or adjunct to traditional dry eye therapies, with increasing discussion on social media and health forums.

Copy Examples

• •Headline: Tired of Temporary Fixes? Discover Lasting Dry Eye Relief in Just 60 Seconds a Day. Body: Stop chasing fleeting comfort with endless eye drops. The NuLids system is your simple, at-home solution to target the root cause of dry, irritated eyes. Reclaim your comfort, naturally. (Tone: Supportive, Solution-Oriented, Reassuring)
• •Headline: Recommended by Doctors, Loved by Users. Experience the NuLids Difference. Body: Join thousands who have found soothing relief from dry eye, MGD, and blepharitis with NuLids. Our clinically supported device gently cleanses and revitalizes your eyelids, promoting healthier tears in one easy minute a day. See and feel the change. (Tone: Informative, Credible, Hopeful)
• •Headline: Smart Eye Hygiene, Simply Delivered. Body: Your eyes deserve more than just a rinse. NuLids offers a revolutionary approach to eyelid care, effectively removing debris and stimulating natural oil production. It's the intelligent way to achieve comfortable, healthy-looking eyes, every day. (Tone: Modern, Informative, Benefit-Oriented)
• •Headline: Don't Let Dry Eyes Dim Your Day. Brighten Your Outlook with NuLids. Body: Imagine waking up without that gritty, painful feeling. NuLids makes it possible. Our easy-to-use device offers a comforting daily ritual that restores your eyes’ natural balance, so you can focus on what truly matters. (Tone: Empathetic, Hopeful, Lifestyle-focused)
• •Headline: More Than Makeup Removal: True Eyelid Wellness Starts Here. Body: While NuLids effortlessly lifts away even stubborn makeup, its real power lies in promoting long-term eyelid health. By clearing blockages and soothing inflammation, you’re not just cleaning – you’re caring deeply for your eyes. (Tone: Informative, Benefit-Oriented, Reassuring)