Brand Tone

Scientific yet Accessible, Empathetic and Confidence-Inspiring, Transparent and Trustworthy, Results-Oriented and Positive, Personal and Relatable

Brand Values

• •Science and Innovation
• •Efficacy and Results
• •Transparency and Trust
• •Ethical Practices
• •Customer-Centricity and Empowerment
• •Quality

Best Practices

• •Lead with Science, Follow with Benefit: Always ground claims in the science of elastin replenishment (Elastaplex® Technology) but quickly translate what that means for the customer (e.g., fuller-looking lashes, reduced shedding, youthful skin).
• •Emphasize "Real": Consistently use words like "real science," "real people," "real results," and "real responsibility" to reinforce core brand messaging and build trust.
• •Show, Don't Just Tell, Results: Incorporate customer testimonials, before-and-after imagery (where appropriate and ethically sourced), and references to clinical study data to substantiate claims and build credibility.
• •Maintain a Tone of Empathetic Empowerment: Speak to the customer's aspirations for confidence and improved appearance with an understanding and encouraging voice. Position NULASTIN as a supportive partner in their beauty and wellness journey.
• •Be Transparent and Educational: Clearly explain key ingredients and their functions, particularly the unique aspects of NULASTIN’s formulations like biomimetic elastin and keratin. Openly share the brand's commitment to ethical sourcing and cruelty-free practices.

Social Perception

Generally positive for efficacy, Appreciation for science-backed approach, Concerns about price and consistency, Trust in founder and brand story, Seen as a premium, high-quality option

Copy Examples

• •Headline: Unlock Your Radiance: Real Science, Real Results, Real Confidence. Body: Tired of promises, ready for proof? NULASTIN’s patented Elastaplex® technology is clinically proven to revitalize your hair, lashes, and brows from the root. We’re built on transparency and results you can see and feel. Start your journey to confident beauty today.
• •Headline: The Science of Strength: Rediscover Fuller Hair, Naturally. Body: Experience the NULASTIN difference. Our ethically sourced, cruelty-free formulas are backed by real science to nourish your hair follicles and replenish vital elastin. See visibly thicker, stronger hair and feel the confidence that comes with it. Because you deserve results you can trust.
• •Headline: Your Lashes, Reimagined. Your Brows, Redefined. Body: Imagine lashes so long they grace your glasses, and brows so full they frame your confidence. NULASTIN’s award-winning serums, powered by innovative elastin science, make it possible. Join thousands who’ve seen real, visible transformations. What will your NULASTIN story be?
• •Headline: More Than Beauty. It's Elastin-Powered Confidence. Body: At NULASTIN, we believe in empowering you with products that truly work. Our founder, Leah Garcia, sought solutions for her own journey, leading to our groundbreaking elastin replenishment technology. Experience the transparent, science-backed care that’s transforming how people feel about their hair and skin.
• •Headline: Clinically Proven. Ethically Sourced. Undeniably You. Body: Why choose NULASTIN? Because we blend cutting-edge science with a commitment to ethical practices. Our potent formulas are designed to deliver visible results for your lashes, brows, and hair, all while being cruelty-free and made with care. Invest in science, invest in yourself.