Tono de Marca

Promotional, accessible, trend-focused, enthusiastic, and urgent.

Valores de Marca

• •Affordability
• •Trendiness
• •Customer Service

Mejores Prácticas

• •Establish a Core Voice: Decide if Nukty is primarily playful, sophisticated, edgy, or friendly. This core personality should remain consistent, even if the tone adapts.
• •Create a Brand Glossary: Develop a list of approved and forbidden words. For Nukty, approved words might include 'trendy,' 'viral,' 'statement,' and 'essential.' Forbidden words could be 'basic' or 'average.' This ensures all copy, from product descriptions to ads, sounds like it comes from the same source.
• •Prioritize Clarity and Action: Use simple, direct language. Every piece of copy should have a clear purpose, whether it's to drive a sale, get a click, or encourage a follow. Start with the most important information.
• •Adapt Tone by Platform: While the brand voice (personality) is consistent, the tone (emotional inflection) should change based on the platform. Be more professional and informative on the website, more playful and visual on Instagram, and more direct and urgent in emails.
• •Use a Consistent Visual and Textual Style: Ensure that the style of photography, graphic design, and font choices align with the written copy. A brand that calls itself 'sophisticated' should not use chaotic or low-quality visuals. Consistency builds trust and brand recognition.

Percepción Social

Low visibility and trust, perceived as medium-risk and potentially problematic due to lack of social media presence and mixed reviews from scam-adviser sites. Confusion with 'Nuuly' further hinders clear brand recognition.

Ejemplos de Copy

• •Your viral look is waiting. 🔥 Shop the Y2K & Korean-style collections now up to 50% off.
• •New Arrivals Alert 🚨 + Your Exclusive 40% Off Code!
• •DRESS CODE: YOU. Express every side of you with our new collection of dresses, denim, and outerwear. Free shipping on orders over $75.
• •From boardroom to brunch, this is the blazer you'll reach for every time. Tailored for a confident fit, designed for the modern trendsetter. Make your statement.
• •Spotted: your next favorite outfit. 👀 Our new arrivals are here and they’re selling fast! Tap to shop the looks that are taking over social media. #NuktyStyle #OOTD