Brand Tone

Caring, Trustworthy, Informative, and Promotional (with a focus on wellness)

Brand Values

• •Safety and Quality
• •Helping Others/Wellness
• •Integrity and Transparency
• •Customer-Centricity
• •Promoting an All-Natural Lifestyle

Best Practices

• •Prioritize transparency by including information about lab testing and GMP compliance in all copy.
• •Emphasize the founder's story and the brand's mission to help people, especially veterans and those seeking natural alternatives.
• •Highlight the "NuKine Way" of prioritizing safety and quality over profits.
• •Maintain a caring and helpful tone, especially when addressing customer concerns or questions.
• •Incorporate community-focused language, emphasizing engagement and feedback.

Social Perception

A trusted and reliable brand that prioritizes customer well-being, product quality, and community engagement. The brand is seen as transparent and caring, actively engaging with customers and providing educational resources.

Copy Examples

• •"At NuKine Wellness, your safety and wellness are our top priorities. That's why every batch of our Kratom is rigorously lab-tested for purity and potency."
• •"Founded with a mission to provide natural alternatives for stress and relaxation, NuKine Wellness is committed to delivering premium Kratom that supports your well-being."
• •"We're more than just a Kratom vendor; we're a community. Join us on Reddit to share your experiences and connect with like-minded individuals."
• •"Experience the NuKine difference! Our Kratom is ethically sourced, GMP compliant, and backed by our unwavering commitment to quality."
• •"Have questions about Kratom? Our Learning Center is packed with information to help you make informed decisions about your wellness journey."