Brand Tone

Luxurious & Elegant, Cultural & Exotic, Approachable & Inclusive (Affordable Luxury), Sensory & Evocative, Passionate & Authentic

Brand Values

• •Quality Craftsmanship
• •Accessible Luxury
• •Cultural Fusion
• •Sensory Experience
• •Ethical Considerations
• •Customer Satisfaction
• •Tradition & Heritage

Best Practices

• •Embrace "Affordable Luxury" Language: Consistently balance terms of opulence ("luxurious," "exquisite," "premium") with an underlying message of accessibility and value. Avoid overly exclusive language that might alienate the broader audience they aim to reach.
• •Weave in Cultural Storytelling: Regularly reference the Eastern inspiration, the significance of Oud, and the fusion of cultures. Use evocative language that transports the reader and highlights the unique origin of the scents.
• •Focus on Sensory Details & Atmosphere: Describe not just the scent notes, but the feeling and ambiance the fragrances create (e.g., "tranquility," "opulent atmosphere," "sanctuary").
• •Highlight Craftsmanship and Quality: Emphasize the "handmade," "in-house," "meticulously crafted" aspects to reinforce the value and care put into each product. Mentioning ethical aspects like "vegan" or "cruelty-free" where applicable also adds to this.
• •Maintain a Warm and Passionate Voice: Reflect the family-run nature and the genuine passion behind the brand. Use a tone that is sophisticated yet welcoming, inviting customers to share in the NUHR Home experience.

Social Perception

High-Quality Fragrances, Beautiful & Stylish Products, Good Value for Luxury, Authentic and Unique Scents, Positive Customer Experience, Gift-Worthy

Copy Examples

• •Headline: NUHR Home: Unveil the Mystique of the East. Your Sanctuary Awaits. Body: Immerse your senses in the opulent embrace of our handcrafted Oud fragrances. Each NUHR Home creation is a testament to ancient traditions and modern elegance, designed to transform your space into a haven of luxurious tranquility. Discover the scent that tells your story. Call to Action: Explore Our Collections.
• •Social Media Post (Instagram - with an elegant product shot): Let the captivating aroma of Rose & Oud transport you. At NUHR Home, we meticulously blend the finest Eastern essences with contemporary style to bring you an unparalleled sensory experience. Light a NUHR candle and illuminate your moments with pure luxury. ✨ #NuhrHome #LuxuryFragrance #Oud #HomeSanctuary #EasternPromise Call to Action: Tap to Shop the Experience.
• •Product Description Snippet (for a Reed Diffuser): An enduring whisper of opulence. Our Oud Arabia Reed Diffuser seamlessly marries sophisticated Eastern hues with bespoke notes of cedarwood and jasmine. Hand-poured with passion in the UK, it’s an invitation to a continuous journey of aromatic delight, making luxury an everyday affair. Call to Action: Add Timeless Elegance to Your Cart.
• •Email Subject Line: Experience NUHR Home: Where Luxury Meets Light. Email Body (excerpt): Dear [Customer Name], At NUHR Home, we believe luxury is more than a product; it's an experience, a feeling, a glow. Our family is dedicated to crafting exquisite Oud-based fragrances that bring a touch of Eastern magic and sophisticated style to your home, all while remaining accessibly priced. Discover the art of fine fragrance. Call to Action: Rediscover Your Space.
• •Brand Story Snippet (About Us page): Born from a passion for the rich tapestry of Eastern aromas and a desire to weave them into the fabric of contemporary British life, NUHR Home began as a family dream. NUHR, meaning 'light' or 'glow,' is our promise: to illuminate your homes with impeccably stylish, handcrafted fragrances that speak of quality, tradition, and accessible indulgence. Call to Action: Learn More About Our Journey.