Brand Tone

aspirational, nurturing, joyful, and educational

Brand Values

• •Ethical Practices
• •Natural and High-Quality Ingredients
• •Holistic Well-being
• •Efficacy and Gentleness
• •Sustainability and Responsibility

Best Practices

• •Consistently weave the concept of "happiness" into the copy, connecting products to overall feelings of joy, well-being, and self-care.
• •Employ descriptive, sensory, and emotive language that evokes luxury, nature, and rejuvenation to create a tangible and desirable experience.
• •Regularly mention key brand identifiers like "Certified Organic," "Vegan," and "Cruelty-Free" to build trust and attract the target demographic.
• •Emphasize the artisanal nature of products by highlighting their "small-batch" and "hand-crafted" aspects to reinforce quality, care, and passion.
• •Integrate customer testimonials and social proof, leveraging quotes and stories to build credibility and demonstrate product effectiveness.

Social Perception

The public perception is overwhelmingly positive, highlighting product effectiveness, the pleasant 'Happiness' scent, and luxurious textures. The brand is seen as delivering on promises, providing hydration and improving skin, and is recognized for its innovative approach to raw, vegan ingredients and commitment to cruelty-free, natural solutions.

Copy Examples

• •Awaken your skin and your senses. ✨ Our Revitalise Face Mist is pure happiness in a bottle, infused with an invigorating citrus blend to hydrate and uplift. Start your day with a spritz of joy. #NuggettAndCharlie #HappinessSkincare #VeganBeauty #MorningRitual
• •Ready for a dose of happiness? Your skin will thank you.
• •Wake up to a world of nourishment. Our Nighty Night Crème is a rich, balm-like dream that melts beautifully into your skin. This powerful blend of organic botanicals and anti-aging peptides works while you sleep to minimize fine lines and reveal a smooth, glowing complexion by morning. It’s not just beauty sleep; it’s a nightly ritual of happiness.
• •Invest in Your Happiness. Invest in Your Skin. Discover our Certified Organic, Vegan, and Cruelty-Free skincare for a glow that comes from within.
• •Tired of skincare with ingredients you can't pronounce? At Nuggett and Charlie, we believe in the healing power of nature. Our products are handcrafted in small batches with potent, ethically sourced botanicals to nourish and protect your skin. Experience the 'Happiness' difference. Shop our collection now and enjoy 15% off your first order.