Brand Tone

Informative and Educational, Professional and Quality-Focused, Encouraging and Empowering, Trendy and Aspirational

Brand Values

• •Quality and Durability
• •Healthier Nail Options
• •Innovation and Ease of Use
• •Customer Empowerment and Education
• •Cruelty-Free Practices
• •Wide Selection and Vibrancy

Best Practices

• •Highlight Quality and Health Benefits: Consistently weave in mentions of product quality (e.g., "salon-grade," "long-lasting," "chip-resistant") and the healthier aspects (e.g., "vitamin-enriched," "no harsh primers," "UV-free," "cruelty-free").
• •Showcase Vibrant Colors and Designs: Use visually appealing imagery and language to describe the wide selection of colors and nail art possibilities.
• •Provide Clear Instructions and Tutorials: Link to or embed tutorials and guides to empower users and address potential learning curves.
• •Emphasize Ease of Use and Time-Saving Benefits: Highlight how NuGenesis dip powder systems are simpler and quicker than traditional methods.
• •Engage with User-Generated Content: Share photos and videos of customers using NuGenesis products to build community and showcase real-world results.

Social Perception

Perceived as a high-quality dip powder brand, easy to use (with a learning curve), providing good value, and a healthier nail option.

Copy Examples

• •Achieve salon-quality nails at home with our easy-to-use dip powder system. Get long-lasting, chip-resistant results without harsh chemicals or UV lamps!
• •Discover over 200 vibrant colors in our dip powder collection. From classic nudes to trendy glitters, find the perfect shade to express your style.
• •Our dip powders are enriched with Calcium and Vitamin E to promote healthy nail growth. Experience beautiful nails without compromising your well-being.
• •New to dip powder? Check out our step-by-step tutorials and how-to videos for expert tips and tricks. Achieve flawless results in minutes!
• •Made in the USA and Canada with the highest quality ingredients, NuGenesis dip powders deliver professional-grade results that last. Join the dip powder revolution!