Brand Tone

sophisticated, artistic, and minimalist, with a sense of intentionality and a focus on craftsmanship, design-centric, direct and informative, professional and elevated but approachable for interior design enthusiasts.

Brand Values

• •Quality and Craftsmanship
• •Exclusivity and Uniqueness
• •Ethical and Sustainable Production
• •Aesthetic and Design-Led
• •Innovation

Best Practices

• •Emphasize "Art" and "Design": Consistently use words like "design," "art," "aesthetic," "timeless," and "contemporary" to reinforce the brand's position in the art and design world.
• •Highlight Ethical Production: Regularly mention "Made in Belgium," "sustainable materials," and "ethical standards" to appeal to conscious consumers and justify the premium positioning.
• •Maintain a Sophisticated and Minimalist Tone: Keep language elegant, clean, and direct. Avoid slang, overly casual phrasing, or excessive humor to align with the brand's sophisticated aesthetic.
• •Reinforce Scarcity and Exclusivity: Use phrases like "limited edition," "exclusive designs," and "small runs" to create a sense of urgency and desirability.
• •Tell the Story: Briefly incorporate the founder's story —the partnership between a designer and an entrepreneur —to add a human element and passion behind the brand.

Social Perception

Perceived as a high-end, design-focused studio, appealing to conscious consumers with its emphasis on Belgian manufacturing and sustainable materials. The brand is seen as a young, ambitious design studio with a clear vision and a premium product offering, although its name similarity to unrelated anime merchandise could cause confusion for a broader audience.

Copy Examples

• •Introducing the Polaris Mirror. A study in form and reflection, designed to transform your space into an experience. Each piece is a testament to our commitment to sustainable materials and timeless design. Discover the full collection. #Nugami #DesignObjects #MadeInBelgium
• •Your home is a canvas. Our limited edition mirrors are more than just functional objects; they are pieces of art. Designed and ethically crafted in Belgium, Nugami brings a unique aesthetic to your daily life. Explore our collections.
• •Timeless Objects, Ethically Crafted. We blur the lines between art and design to create unique pieces for your space.
• •The Flow Mirror, with its organic curves and minimalist aesthetic, is designed in-house and produced in limited quantities to ensure its unique character. Crafted from high-quality, locally sourced materials, it's a piece designed to last a lifetime.
• •A First Look: The Mirage Collection | Limited Edition Designs Inside