Brand Tone

Elegant & Sophisticated, Artistic & Philosophical, Exclusive & High-Quality, Timeless

Brand Values

• •Heritage & Legacy
• •Craftsmanship & Quality
• •Unique & Timeless Design
• •Purity & Harmony
• •Artistic Integrity
• •Family

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the story of Minas, the meticulous in-house processes, and the generations of artistry. Use words like "legacy," "artisanal," "handcrafted," "mastery."
• •Use Evocative and Refined Language: Opt for descriptive, sophisticated vocabulary that reflects the artistic nature and quality of the pieces. Avoid overly casual slang or overly technical jargon (unless explaining a specific crafting technique).
• •Focus on Timelessness over Trends: Position the jewelry as enduring investments rather than fleeting fashion statements. Highlight the classic appeal and lasting value of the designs.
• •Convey a Sense of Exclusivity (Subtly): While being inviting, the language should reflect the premium nature of the brand. This can be achieved through a confident, artistic tone and by highlighting the unique design philosophy.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the high-quality imagery used on the website and social media. The tone of the text should match the aesthetic of the visuals – elegant, clean, and focused on the beauty of the pieces.

Social Perception

Respected & Prestigious, Artistically Driven, High-End/Luxury, Established & Enduring

Copy Examples

• •Minas Designs: A Legacy of Artistry. Sculpted by Heritage, Worn for a Lifetime.
• •More than jewelry, each Minas piece is a dialogue between timeless design and the human spirit. Crafted in Athens, our heritage of meticulous artistry continues, breathing life into precious metals.
• •The [Pendant Name]. An embodiment of pure form and fluid grace. Hand-finished K18 solid cast gold, designed to capture light and evoke an enduring elegance. A testament to the Minas philosophy of harmonious design.
• •Rediscover the essence of Minas. A signature piece, born from a legacy of unparalleled craftsmanship and inspired by the timeless beauty of Hellenic art. #MinasDesigns #HeritageJewelry #TimelessElegance #GreekDesign
• •An Invitation to Timelessness: Explore the Latest from Minas Designs.