Brand Tone

Passionate, Caring, and Educational

Brand Values

• •Sustainability & Environmental Consciousness
• •Natural & Healthy Ingredients
• •Effectiveness & Quality
• •Ethical Practices
• •Transparency
• •Handmade & Australian Made

Best Practices

• •Lead with Passion, Support with Facts: Start by conveying genuine enthusiasm for natural care and environmental well-being, then back it up with specific details about ingredients, formulations, and sustainable practices.
• •Emphasize "Care" in Every Message: Whether talking about hair, skin, or the planet, the language should always reflect a gentle, nurturing, and considerate approach. Use words like "gentle," "soothing," "nourishing," "kind."
• •Educate, Don't Just Sell: Provide valuable information that empowers consumers to make informed choices. Explain the "why" behind your product features (e.g., why pH balance is important, the benefits of specific ingredients).
• •Be Transparent and Honest: Clearly communicate your values, ingredient sourcing, and production methods. If there are limitations or things consumers should know (like how to care for solid bars), address them openly.
• •Use Inclusive and Positive Language: Focus on the positive benefits and solutions your products offer. Avoid overly technical jargon unless explained clearly. Make customers feel part of a caring and conscious community.

Social Perception

Highly Trusted & Effective, Eco-Friendly Champion, Gentle & Safe, Good Value, Innovative

Copy Examples

• •Headline: Love Your Hair, Love Your Planet. Body: Tired of plastic bottles cluttering your shower and harming our oceans? Our handcrafted shampoo and conditioner bars are bursting with nature's finest, naturopathically formulated ingredients to give you radiant hair without the waste. Make the switch your hair (and the Earth) will thank you for.
• •Headline: Sensitive Skin? We Understand. Body: Finding gentle yet effective hair and skincare can be a journey. That's why our founder, a passionate naturopath, carefully selects every ingredient for its soothing and nourishing properties. Experience the NueBar difference – pH balanced, free from harsh chemicals, and made with love for even the most delicate skin.
• •Headline: Unlock the Secret to Salon-Quality Shine, Naturally. Body: Did you know many conventional hair products contain silicones that coat your hair, giving a false sense of smoothness while potentially causing buildup? Our bars are rich in organic oils and botanical extracts that truly nourish your hair from within, revealing its natural brilliance. Learn more about our ingredient philosophy on our blog!
• •Headline: One Little Bar, So Much Goodness. Body: Don't let the size fool you! Each NueBar is concentrated with potent, active ingredients, meaning a little goes a long way – typically lasting for 70-80 washes! That's less packaging, less waste, and more love for your hair and the planet. Care for your bar, and it'll care for you.
• •Headline: Why Palm Oil-Free Matters. Body: At NueBar, our commitment to the planet goes deep. Palm oil production is linked to deforestation and habitat loss. That's why we're proudly certified palm oil-free. We believe in creating beautiful, effective products that you can feel good about, inside and out. Join us in making conscious choices for a healthier world.