Brand Tone

playful, cheeky, and irreverent

Brand Values

• •Simplicity and Purity
• •Natural Ingredients
• •Celebrating Individuality
• •Australian-Made Quality
• •Cruelty-Free

Best Practices

• •Embrace the Cheekiness: Use puns, playful language, and a bit of wit in all copy. From product descriptions to error messages, maintain a light and fun voice.
• •Talk Like a Friend: Write in a conversational, approachable manner. Use contractions (like "it's" and "you're") and address the customer directly. Avoid overly formal or technical jargon.
• •Lead with the Scent Experience: The unique fragrances are a primary selling point. Use vivid, fun, and slightly exaggerated descriptions to evoke the scent and the feeling it creates.
• •Highlight "No Nasties" Simply: When talking about ingredients, keep it straightforward. Focus on the positive (Shea Butter, plant oils) and list the negatives in a simple, no-nonsense way ("no weird chemical number thingies").
• •Stay Confident and Bold: The brand is about being "bold, happy, label-free individuals." The copy should reflect this confidence. Be direct in calls-to-action ("Shop now," "Get Nudy") and unapologetic about the brand's playful identity.

Social Perception

The public perception of Nudy Rudy is largely positive, with customers frequently praising several key aspects of the brand: Scent and Quality; Clean Ingredients; Fun and Quirky Branding; Availability.

Copy Examples

• •Life's too short for boring showers. Get Nudy, get happy. Our ridiculously good-smelling soaps are packed with natural goodness and zero nasty stuff. Go on, you deserve it.
• •Warning: may cause extreme happiness and an uncontrollable urge to smell your own skin. Our [Product Name] bar is made with Shea Butter and natural oils to leave you softer than a cloud. #NudyRudy #GoodCleanFun #SudsyVibes
• •Don't knock it 'til you've tried it. A kick of wasabi and the sweetness of pear come together for a scent so fresh it should be illegal. Made in Australia with love, not weird chemicals. Just good, cheeky soap.
• •Psst... Your shower called, it's bored.
• •Tired of 12-step routines and ingredients you can't pronounce? We are too. That's why we make soap. Really good, natural, Aussie-made soap that smells amazing. It’s that simple. Nudy Rudy. Just soap. No opera.