Brand Tone

Approachable and Friendly, Educational and Empowering, Playful and Trendy, Trustworthy and Genuine

Brand Values

• •Confidence in Natural Skin
• •Accessibility to K-Beauty
• •Education
• •Quality and Curation
• •Customer Satisfaction
• •Environmental Consciousness
• •Cruelty-Free and Vegan Options

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Nudie Glow's tone (friendly, educational, empowering, slightly playful), including 'do's and don'ts' for language, specific phrases to use or avoid, and the overall feeling the copy should evoke.
• •Focus on 'Glow' and Empowerment: Consistently weave in the concept of achieving a natural, healthy 'glow' and empower customers by educating them and fostering confidence in their natural skin.
• •Be Approachable and Relatable: Use a conversational style, ask questions, and use emojis where appropriate (especially on social media) to create a friendly and accessible feel. Avoid overly technical jargon unless clearly explained.
• •Maintain an Educational Stance: Frame product descriptions and content around solving customer skin concerns and explaining the benefits of K-beauty ingredients and routines. This reinforces value beyond just selling products.
• •Ensure Visual and Textual Harmony: The bright, clean, and somewhat playful aesthetic of the brand should be reflected in the copy. The language should feel as fresh and positive as the visual branding and the promise of glowing skin.

Social Perception

Trusted K-Beauty Source, Good Value and Range, Positive Customer Experience, Community Focused, Innovative and On-Trend

Copy Examples

• •Headline: 'Unlock Your Inner Radiance! ✨ Discover K-Beauty's Best Kept Secrets with Nudie Glow.' Body: 'Ready to transform your skincare game? At Nudie Glow, we bring you the most sought-after Korean skincare treasures, packed with powerhouse ingredients and gentle formulas. Let us guide you to your healthiest, most confident skin yet. Glow on, you deserve it!'
• •Social Media Post (Instagram/Facebook): '🤔 Confused about essences vs. serums? You're not alone! Our latest blog post breaks down everything you need to know to build your perfect K-Beauty routine. Swipe up to learn and start your journey to glowing skin with Nudie Glow! #KbeautyAustralia #SkincareTips #NudieGlowSchool'
• •Product Description Snippet (for a soothing toner): 'Kiss irritation goodbye! 👋 Our [Product Name] toner is like a calming hug for your skin. Enriched with [Key Ingredient], it gently soothes, hydrates, and preps your skin to absorb all the goodness that follows. Because happy skin is glowing skin. #NudieGlow #SootheAndShine'
• •Email Subject Line: 'Your Skin's New BFF Just Dropped at Nudie Glow! 🤫' Email Body Snippet: 'Hey Glow-getter, get ready to meet your next holy grail! We've just added [New Product/Brand] to our curated Nudie Glow family – and trust us, your skin will thank you. Discover innovative formulas designed to help you achieve that coveted Nudie Glow, naturally.'
• •Promotional Banner: 'Nudie Glow: Your trusted K-Beauty haven. Real results, real confidence. Explore our curated collection today and find your glow!'