Brand Tone

Empathetic, Confident, Stylish, and Inclusive

Brand Values

• •Inclusivity: Catering to women with larger shoe sizes (up to 15) is a primary value.
• •Style without Compromise: Believing that women shouldn't have to sacrifice style for fit or comfort.
• •Confidence & Self-Expression: Providing footwear that allows women to express their personal style and feel good about themselves.
• •Quality & Comfort: Implied through the desire to create shoes that "actually fit" and are comfortable, alongside being fashionable.
• •Empathy: Understanding and addressing a specific customer pain point.

Best Practices

• •Speak Directly to Her Experience: Always remember the "why" behind the brand. Use language that acknowledges past frustrations with shoe shopping and positions Naked Sole as the understanding solution. Phrases like "We get it," or "No more settling" can resonate.
• •Balance Style with Inclusivity: While the size range is a key differentiator, ensure the copy also highlights the fashion-forward nature of the shoes. It’s not just about finding *a* shoe that fits, but finding a *stylish* shoe that fits.
• •Empower, Don't Patronize: The tone should be uplifting and confidence-boosting. Focus on the positive outcome of finding beautiful, well-fitting shoes rather than dwelling excessively on the negative problem.
• •Use "We" and "You" for Connection: Foster a sense of community and direct conversation. "We" (Naked Sole) understands "you" (the customer). This builds on the founder's personal story and empathy.
• •Maintain a Consistent Visual and Verbal Language: Ensure that the aspirational and chic imagery on social media and the website is matched by copy that is equally polished, positive, and empowering. Avoid overly casual slang if the brand image is more sophisticated.

Social Perception

Positive for inclusivity, Stylish & Desirable, Problem-Solver, Emerging Brand

Copy Examples

• •Headline: Finally, Fashion That Fits. Body: Tired of compromising style for size? Naked Sole brings you chic, on-trend footwear in sizes 7-15. Step into your confidence. #NakedSoleAU #FashionForAllSizes
• •Social Media Post: Remember when finding stylish shoes in your size felt impossible? We do too. That's why Naked Sole was born. Beautiful designs, exceptional comfort, and the perfect fit, always. Explore our latest collection. #StyleWithoutLimits #SizeInclusiveFashion
• •Product Description Snippet (for a new heel): Elevate your look *and* your confidence. Our [Shoe Name] heel doesn't just turn heads with its stunning design—it's crafted for a flawless fit up to size 15, because every woman deserves to feel fabulous. #LuxuryFit #ExtendedSizes
• •Email Subject: You Asked, We Listened: More Styles in Your Size! Body: At Naked Sole, we believe no one should miss out on fashion because of their shoe size. Discover new arrivals designed to make you look and feel incredible. #SeenAndCelebrated #NakedSoleStyle
• •Brand Story Snippet: "I started Naked Sole because I knew I wasn't alone." - Kat, Founder. We're more than just shoes; we're a community celebrating style, confidence, and the beauty of a perfect fit. Join us. #HerStyleStory #InclusiveFootwear