Brand Tone

Confident & Bold, Aspirational & Empowering, Friendly & Approachable, Results-Oriented & Quality-Focused, Trendy & Modern

Brand Values

• •Self-Expression & Individuality
• •Confidence & Empowerment
• •Quality & Efficacy
• •Safety & Health-Consciousness
• •Natural Results

Best Practices

• •Embrace "Confident Boldness": Use strong verbs and an assertive voice. Don't shy away from playful or slightly edgy language that reflects the "rude" aspect, but always keep it empowering and positive.
• •Highlight "Aspirational Empowerment": Focus on how the products make the user *feel* – confident, beautiful, ready to take on the world. Frame the tan as an accessory to their inherent style and personality.
• •Maintain a "Friendly & Informative" Undercurrent: While being bold, ensure the copy is also clear, helpful, and welcoming. Provide necessary information about product use and benefits in an accessible way.
• •Reinforce "Quality & Results": Consistently mention the natural-looking results, streak-free application, and high-quality ingredients. Use descriptive words that evoke a luxurious and effective product.
• •Stay "Authentically You" (nude&rude): Develop a unique brand vocabulary and stick to it. Consistently use taglines like "Show Your Dark Side." Ensure all copy, from website to social media, reflects the core idea of celebrating individuality and confidence.

Social Perception

Positive Product Experience, Trustworthy & High Quality, Innovative, Modern & On-Trend, Empowering

Copy Examples

• •Headline: Dare to Bare Your Dark Side. Body: Unleash your inner confidence with nude&rude. Our self-tanning mousse glides on flawlessly for a natural, streak-free glow that’s all you. No sun required, just pure attitude. #ShowYourDarkSide
• •Headline: Your Tan. Your Rules. Body: Don't just follow trends, set them. nude&rude gives you that perfect sun-kissed radiance, effortlessly. Because being authentically you is always in style. Get your glow on.
• •Headline: From Nude to Rude, Beautifully. Body: Feel incredible in your skin. Our Face Tan Water builds a natural, healthy glow that enhances your features, no makeup needed. It’s your secret weapon to feeling boldly, unapologetically you.
• •Headline: The Only Drama We Love? A Killer Tan. Body: Forget orange streaks and fake bakes. nude&rude is all about high-quality ingredients for a deep, even tan that turns heads for the right reasons. Ready to be the main character?
• •Headline: Tan Lines Optional. Confidence Essential. Body: Rock that just-back-from-vacay look, any day of theyear. Our Tanning Butter not only gives you a stunning, natural tan but also nourishes your skin. Be nude. Be rude. Be you.