Brand Tone

Authentic & Real, Rebellious & Provocative, Youthful & Energetic, Aspirational & Inspiring, Community-Focused & Inclusive, Creative & Artistic, Casual & Approachable

Brand Values

• •Authenticity
• •Community
• •Self-Expression & Individuality
• •Creativity & Artistry
• •Entrepreneurship & Passion
• •Connection
• •Inclusivity
• •Boldness

Best Practices

• •Speak Their Language, Authentically: Use youthful, energetic, and slightly rebellious language that resonates with Gen Z, but always ensure it feels genuine to the brand's core. Avoid forced slang or trying too hard. Prioritize realness.
• •Focus on "We" and "You" – Build Community: Address the audience directly and foster a sense of shared identity and belonging. Emphasize that they are part of the "Nude Project" movement.
• •Tell Stories, Don't Just Sell Products: Highlight the lifestyle, the inspiration behind collections, the founder's journey, and user-generated content. Make the audience feel like they're buying into an experience and a set of values, not just a hoodie.
• •Embrace Imperfection and Boldness: Don't be afraid to be a little raw, unpolished, or even provocative (while staying true to brand values). This aligns with the "authentic" and "rebellious" aspects of the tone.
• •Be Aspirational but Relatable: Inspire your audience to pursue their passions and express their individuality, while grounding the message in the founders' relatable journey and the community's shared experiences.

Social Perception

Trendsetting & Cool, More than just a clothing brand, Authentic & Relatable, Innovative Marketers, High Quality & Stylish (generally), Engaged Community

Copy Examples

• •Headline: Beyond the Hype. This is Your Canvas. Body: We're not just threads. We're the late-night ideas, the "what ifs," the shared energy. Nude Project: Built by artists, worn by you. Create your story. Call to Action: Join the Movement. #NudeProject
• •Headline: Unfollow Convention. Body: Your style is your voice. Make it loud. Nude Project is for those who dare to be, do, and dream differently. This isn’t just clothing; it’s a statement. Call to Action: Shop The Vibe.
• •Headline: Raw Talent. Real Threads. Body: From a dorm room dream to a global community. We get it. The hustle, the passion, the need to create something that’s unapologetically you. That's what we stitch into every piece. Call to Action: Wear Your Passion.
• •Headline: More Than Fashion. It's A Frequency. Body: Tune into a community that gets you. Nude Project is where art, culture, and individuality collide. Find your fit, find your people. Call to Action: Vibe With Us. Explore New Drops.
• •Headline: The Nude Truth? We're Just Getting Started. Body: Inspired by the streets, built for the bold. Every collection is a new chapter, and our community is co-writing the story. Ready to make your mark? Call to Action: Discover What's Next. #ByArtistsForArtists