Brand Tone

Authentic & Relatable, Aspirational & Inspiring, Provocative & Cheeky, Community-Focused & Inclusive, Modern & Edgy

Brand Values

• •Authenticity & Self-Expression
• •Community
• •Creativity & Artistry
• •Passion & Entrepreneurship
• •Quality
• •Individuality & Inclusivity
• •Sustainability & Environmental Responsibility

Best Practices

• •Speak Their Language: Use language that resonates with Gen Z – authentic, direct, and sometimes irreverent, but always inclusive.
• •Tell Authentic Stories: Share behind-the-scenes content, founder experiences (both successes and failures), and customer stories to maintain relatability.
• •Foster Community: Frame copy around "we" and "us," inviting participation and making the audience feel like insiders and co-creators of the brand.
• •Be Aspirational but Grounded: Inspire a passion-driven life while remaining approachable and acknowledging the journey's realities.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the edgy, modern, yet minimalist and comfortable vibe of the clothing is reflected in the tone and style of all written content.

Social Perception

Nude Project is widely perceived as a highly successful and rapidly growing streetwear brand, especially popular among Gen Z in Spain. Customers and the public see them as more than just a clothing brand; it's a lifestyle and a community. They are recognized for their masterful use of social media and digital marketing to build a loyal following. The brand is seen as authentic, relatable, and inspiring due to its founders' story and their direct engagement with their audience. There's an acknowledgment of their ability to create hype and a sense of belonging. While largely positive, some perceive the brand's earlier items as basic, though they are recognized for evolving and offering more elaborate pieces. The brand generates strong opinions, either love or hate, which is seen as a sign of its impact.

Copy Examples

• •Don't just wear it. Live it. Nude Project: By Artists, For Artists.
• •Beyond the hype. Beyond the clothes. This is a movement. Join the Nude Project community.
• •Crafted for the creative, the bold, the ones who carve their own path. Nude Project - Express Yourself.
• •From a dorm room dream to a global statement. This is our story. This is your inspiration. Nude Project.
• •More than fabric. It's a feeling. It's a connection. It's the Nude Project universe. Are you in?