Brand Tone

Luxurious & Aspirational, Friendly & Relatable, Confident & Empowering, Professional & Knowledgeable, Modern & Fresh

Brand Values

• •Natural Beauty Enhancement: The core mission is to 'subtly enhance any skin tone' for a 'natural-looking glow.'
• •Client Confidence & Comfort: A primary goal is to make everyone feel 'confident and comfortable in their unique skin tone.' The experience is designed to be 'quick, easy and hassle free.'
• •Quality & Luxury: Offering 'luxury skincare and sunless tanning products' and a '5 star luxury tanning experience' is central.
• •Safety & Health: Providing a safe alternative to UV tanning is a key benefit highlighted.
• •Reliability & Consistency: Aiming for a 'flawless result every time.'
• •Customer-Centricity: Evident in their personalized approach, customization of tans, and responsiveness to client needs.

Best Practices

• •Emphasize Natural Results: Always highlight the 'natural-looking,' 'subtle enhancement,' and 'flawless' aspects of the tan. Avoid language that suggests an artificial or 'fake' look.
• •Focus on Confidence and Empowerment: Frame the service/product as a way for clients to feel more confident, beautiful, and good in their own skin. Use uplifting and positive language.
• •Maintain a Luxurious yet Approachable Voice: Use sophisticated language when describing the service and products (e.g., 'luxury,' 'premium,' 'radiant') but keep the overall tone friendly, welcoming, and relatable, especially on social media.
• •Educate and Inform: Share tips, explain the benefits of sunless tanning, and detail the quality of ingredients/products to build trust and position nudeFX as knowledgeable experts.
• •Be Consistent Across All Platforms: Ensure that the language used on the website, social media, email marketing, and in-salon communication aligns with the established brand tone of being luxurious, friendly, confident, and professional.

Social Perception

Positive & Trusted, High-Quality Service Provider, Modern & Safe Tanning Option, Community-Oriented

Copy Examples

• •Headline: Your Best Kept Secret? A Flawless nudeFX Glow. Body: Step into confidence with a tan so natural, they'll wonder if you've just returned from a sun-kissed getaway. At nudeFX, we customize your perfect shade for a radiant, healthy glow that enhances your unique beauty. Book your luxury experience today.
• •Social Media Post (Image: Woman smiling, looking confident with a subtle tan): Caption: That nudeFX feeling ✨ More than just a tan, it’s the confidence to glow from the inside out. Our luxury, natural-looking spray tans are your secret weapon for feeling amazing, every day. Ready for your glow-up? Link in bio! #nudeFX #NaturalGlow #ConfidenceBoost #LuxuryTanning #RichmondVA
• •Product Description (for a self-tanning mousse): Title: nudeFX 'Sunless Radiance' Tanning Mousse Body: Capture that signature nudeFX glow at home. Our 'Sunless Radiance' Mousse glides on effortlessly, developing into a streak-free, natural-looking tan that subtly enhances your skin tone. Infused with hydrating skincare ingredients, it leaves your skin feeling as good as it looks. Embrace a beautiful, healthy tan, anytime.
• •Email Subject Line: ✨ Unlock Your Most Radiant Self with nudeFX Email Body Snippet: Hi [Name], Ready to experience the art of the perfect tan? At nudeFX, we believe in enhancing your natural beauty with a luxurious, customized spray tanning experience that leaves you looking and feeling flawlessly confident...
• •Website Banner Text: Luxury Tans. Naturally You. Effortlessly nudeFX. Sub-text: Experience the award-winning difference. Quick, comfortable, and always stunning.