Brand Tone

Authentic, empowering, sophisticated, and approachable. Scotch Porter aims to be a trusted grooming advisor while celebrating individuality and self-care.

Brand Values

• •Quality: High-quality, natural ingredients.
• •Community: Building a supportive community around grooming and self-care.
• •Authenticity: Honest and transparent communication.
• •Empowerment: Inspiring confidence through grooming.
• •Inclusivity: Celebrating diversity in grooming.

Best Practices

• •Use inclusive and empowering language, celebrating diversity in grooming.
• •Incorporate storytelling to connect with the audience on a personal level.
• •Maintain a balance between educational content (grooming tips) and promotional messaging.
• •Focus on the benefits of the products, highlighting how they improve the user's self-confidence and grooming routine.
• •Engage actively with the community, responding to comments and messages with genuine care and expertise.

Social Perception

Scotch Porter is perceived as a premium grooming brand that caters to men of color, offering high-quality, natural products. It is seen as a lifestyle brand that promotes self-care, confidence, and community.

Copy Examples

• •"Level up your grooming game with our curated collection of beard oils, shampoos, and styling aids."
• •"Embrace your unique style with Scotch Porter. We provide the tools; you define the look."
• •"From beard to body, we've got you covered. Discover the power of natural ingredients for a healthier, happier you."
• •"Join the Scotch Porter community and share your grooming journey. We're all in this together."
• •"More than just grooming products, we're building confidence, one routine at a time."