Brand Tone

luxurious, sophisticated, expert, and aspirational

Brand Values

• •Quality
• •Authenticity
• •Craftsmanship
• •Customer Empowerment
• •Investment

Best Practices

• •Use Elevated Language: Consistently use words like "luxurious," "meticulously crafted," "unparalleled," and "bespoke" to reinforce the high-end positioning of the brand.
• •Focus on "Investment" over "Purchase": Frame the acquisition of their products as a long-term investment in quality and style, justifying the premium price point.
• •Educate the Customer: In all copy, provide details about the hair's origin, the benefits of raw hair, and the craftsmanship involved. This builds trust and positions the brand as an expert.
• •Maintain Visual Consistency: Ensure all imagery and video content aligns with the luxurious and sophisticated tone of the copy. High-quality visuals are crucial for a premium brand.
• •Showcase Customer Stories (when available): When testimonials and customer photos are obtained, share them with copy that reflects the brand's values of empowerment and confidence. Let the customer's experience validate the brand's promises.

Social Perception

The brand's self-perception is one of a high-end, luxury wig and extension provider. For potential customers, the perception is likely shaped by the professional presentation of their website and social media. However, due to confusion with an unrelated brand and scarcity of independent reviews, a clear external social perception is difficult to ascertain, which could be a point of hesitation for new buyers.

Copy Examples

• •Experience the liberation of effortless style. Our new collection of glueless wigs is meticulously crafted from 100% raw Cambodian hair for a look that is as flawless as it is freeing. No adhesives, no hassle—just pure, unadulterated confidence.
• •Invest in hair that endures. Our raw Burmese curly extensions are sourced directly for unparalleled softness and bounce. This isn't just hair; it's the foundation of limitless styling possibilities that last.
• •Your vision, brought to life. At Nubi Hair Designs, we go beyond the ordinary with our bespoke wig creation service. Let our artisans craft a piece that is uniquely you, from the perfect fit to the perfect shade.
• •Radiating confidence. We love to see how you style your Nubi Hair Designs. @[customer_handle] looks absolutely stunning in our natural straight wig, showcasing the beautiful luster and movement of our raw hair.
• •Tired of wigs that don't last? You deserve better. Discover the Nubi Hair Designs difference. We use only the finest, unprocessed raw hair for wigs and extensions that look and feel incredibly natural, wash after wash.