Brand Tone

Nurturing, Empowering, and Authentic.

Brand Values

• •Natural Quality
• •Accessible Luxury
• •Efficacy
• •Community & Identity
• •Sensory Experience

Best Practices

• •Lead with "Feel," Not Just "Feature": Instead of just saying "Contains Shea Butter," start with the feeling: "Wrap your skin in buttery-soft moisture." Connect the ingredient to the direct sensory benefit for the customer.
• •Embrace Royal & Empowering Language: Consistently use words like "queen," "royal," "crown," "radiance," "glow," and "adorn." This reinforces the brand name and empowers the customer with every piece of content.
• •Highlight the "Handmade with Passion" Angle: Regularly remind your audience that the products are crafted with care. Use phrases like "handmade for you," "crafted in small batches," or "made with passion and purpose." This builds trust and distinguishes the brand from mass-produced competitors.
• •Use "We" and "Our Community": Foster a sense of belonging by using inclusive language. Frame the brand not just as a company, but as a community built around shared values of natural beauty and self-love.
• •Keep it Simple and Authentic: The brand's strength is its authenticity. The copy should remain clear, direct, and genuine. Avoid overly complex or scientific terms and speak to the customer in a warm, relatable, and nurturing tone.

Social Perception

Nubian Queen Natural Beauty is perceived as a genuine, small business offering effective, high-quality handmade skincare. Customers view the brand as a trustworthy source for natural products that deliver on their promises, particularly for moisturizing and exfoliation. The handmade aspect is a significant draw, suggesting care and quality control that larger commercial brands may lack. It is seen as a brand 'for us, by us' within the Black community, which builds strong loyalty and a sense of shared identity. The support for a Black-owned business is a recurring theme in positive reviews. The primary appeal is the product itself rather than a polished, high-production marketing image. Users are drawn to the tangible results.

Copy Examples

• •Crown your skin in the moisture it deserves. Our handmade Shea Butter isn't just skincare; it's a ritual. Made with pure, natural ingredients to deeply nourish and leave you with a glow that lasts. Ready to feel like royalty? Tap to shop. #NubianQueenNB #SheaButter #NaturalGlow #HandmadeWithLove
• •Reveal your skin’s natural radiance. Our Brown Sugar Scrub gently buffs away dullness while a rich blend of natural oils instantly hydrates, leaving your skin feeling smooth as silk. This isn't just exfoliation; it's a revival. Indulge in a spa moment at home and let your inner queen shine.
• •You deserve a moment of pure luxury. ✨ Transform your bath into a sanctuary with our fragrant Bath Salts or wrap your skin in our long-lasting, whipped Shea Butter. At Nubian Queen Natural Beauty, we believe in high-quality, natural self-care that won't break the bank. Treat yourself today.
• •Your Weekly Glow-Up Is Here ✨ Inside: A Treat for Your Skin
• •(Video shows scooping a dollop of vibrant body souffle') Text on screen: Dry skin? We don't know her. (Video shows applying it smoothly on an arm, revealing an instant glow) Text on screen: Our Body Souffle = All-day moisture + an amazing scent. #selfcare #bodybutter #nubianqueen #naturalskincare