Brand Tone

Professional & Reassuring

Brand Values

• •Quality & Efficacy
• •Natural Ingredients
• •Hair Health & Science

Best Practices

• •Prioritize "Professional" Over "Playful": Always use clear, confident, and benefit-focused language. Avoid slang, memes, or overly casual phrasing to maintain the brand's authoritative, expert voice.
• •Lead with the Swiss Quality Angle: Consistently incorporate the "Swiss" identity in your messaging ("Swiss Quality," "Engineered in Switzerland"). This reinforces the core value of high standards and builds immediate trust.
• •Emphasize Both Nature and Science: Balance the messaging to highlight that the products are both naturally derived (Argan oil) and scientifically formulated (keratin, sulfate-free). This dual approach appeals to a wider audience seeking effective yet gentle solutions.
• •Focus on Transformation and Results: The copy should be centered on the end result for the customer—stronger, healthier, shinier hair. Use powerful, reassuring verbs like "Restore," "Protect," "Nourish," and "Transform."
• •Maintain Visual and Textual Consistency: Ensure that the clean, premium aesthetic of the website (gold, white, black) is reflected in all marketing materials. The professionalism of the design should be matched by the professionalism of the copy.

Social Perception

Due to the lack of a significant social media presence or third-party discussion, the social perception of Nuargan is limited and largely controlled by the brand itself. It is perceived as a niche, online-only retailer of premium hair care products. Customers who find the brand are likely searching for specific solutions (e.g., "argan oil shampoo," "sulfate-free conditioner") and are met with a professional and product-focused experience. The perception is that of a specialist brand rather than a mainstream, lifestyle-oriented one.

Copy Examples

• •Headline: The Swiss Secret to Stronger Hair. Body: Tired of brittle, damaged hair? Our Professional Repair Shampoo, infused with pure Argan oil and keratin, is engineered in Switzerland to rebuild strength and restore shine from the very first wash. Experience the Nuargan difference.
• •Headline: Intense Hydration, Powered by Nature. Body: Introducing the Nuargan Hydra-Glow Hair Mask. A potent blend of natural Argan oil and essential vitamins, scientifically formulated to deliver deep, lasting moisture. Unlock soft, luminous hair.
• •Subject: A Professional Touch for Your Color-Treated Hair Body: Preserve your vibrant color with our Sulfate-Free Color Protect Conditioner. Our gentle, Swiss-quality formula shields your hair from fading while providing essential nourishment. Keep your color brilliant, longer.
• •Title: Nuargan Professional Finishing Serum Body: Tame frizz and seal split ends with a single drop. This lightweight, non-greasy serum, rich in natural Argan oil, provides instant shine and a silky-smooth finish. It's the ultimate professional touch for any hair style.
• •Headline 1: Nuargan 🇨🇭 Professional Hair Care Headline 2: Swiss-Quality Argan Oil Shampoo Description: Repair and nourish your hair. Sulfate-free, keratin-infused formulas. Shop the official site.