Brand Tone

empowering, inclusive, and sophisticated

Brand Values

• •Inclusivity and Diversity: Nuance Lingerie emphasizes catering to diverse tastes, profiles, and body types, including plus sizes.
• •Comfort and Quality: The brand highlights the comfort, perfect modeling, and high-quality materials of its pieces.
• •Sophistication and Elegance: These are recurring descriptors for their lingerie and other product lines.
• •Empowerment and Self-Love: The brand seeks to make customers feel confident and at ease, promoting self-expression.
• •Entrepreneurship Support: Nuance Lingerie actively supports its resellers with tools, training, and marketing materials.
• •Tradition and History: The brand mentions being in the market for over 26 or 30 years, building a history.

Best Practices

• •Emphasize Inclusivity: Use language that speaks to all body types, sizes, and identities. Avoid exclusionary terms.
• •Focus on Empowerment: Craft messages that inspire confidence, self-love, and comfort in one's own skin.
• •Highlight Quality and Comfort: Detail the luxurious materials, thoughtful design, and comfortable fit of the lingerie.
• •Maintain a Sophisticated yet Approachable Voice: Combine elegant descriptions with a welcoming and understanding tone.
• •Tailor Messages for Different Platforms (while keeping core values): Adapt the tone slightly for the visual nature of Instagram (aspirational, beautiful), the trend-driven environment of TikTok (engaging, fun), and the inspirational aspect of Pinterest (curated, helpful), all while reinforcing the core brand values of inclusivity and empowerment.

Social Perception

Customers and the public generally perceive Nuance Lingerie as a brand that offers luxurious, comfortable, and well-fitting lingerie for a variety of body types. They are seen as a brand that promotes body positivity and inclusivity in their marketing. The reseller program appears to be a significant part of their identity, positioning them as a company that also fosters entrepreneurship. On social media, particularly Instagram, there's an effort to engage with followers through visual storytelling, showcasing products, and behind-the-scenes content. Their TikTok presence aims to connect with users through trends and potentially user-generated content. Pinterest is utilized for visual inspiration, mood boards, and product discovery.

Copy Examples

• •Elegance that embraces you. Discover the Nuance Lingerie collection and feel confidently beautiful, inside and out.
• •Your body, your rules, your Nuance. Lingerie designed for every curve, every story, every you.
• •More than just lingerie, it's a feeling. Experience the comfort and quality that has defined Nuance for over 26 years.
• •Unleash your inner entrepreneur with Nuance. We provide the stunning lingerie and the support you need to build your success story.
• •From everyday essentials to moments of pure indulgence, find your perfect fit and express your unique style with Nuance.