Brand Tone

Caring, reassuring, quality-focused, direct, informative, personal, accessible, friendly, supportive, approachable, professional, and responsible.

Brand Values

• •Child Welfare and Safety
• •Quality and Design
• •Trust and Transparency
• •Convenience
• •Accessibility

Best Practices

• •Lead with Care: Start every piece of communication from the perspective of 'caring for children'.
• •Always Mention Certification: Integrate the OEKO-TEX certification as a key feature in product descriptions and content.
• •Use Warm and Reassuring Language: Employ words like 'gentle', 'safe', 'soft', 'comfortable', and 'thoughtfully designed'.
• •Emphasize the 'Why': Connect the product to a benefit rooted in the brand's core values, e.g., 'the softest, safest start for your newborn'.
• •Maintain a Human Touch: Continue to promote direct lines of communication like WhatsApp and use a personal, inviting tone in all copy.

Social Perception

Nuakids is perceived as a stylish and conscious brand for children's clothing with a clean, modern aesthetic. It's seen as a trustworthy and responsible choice in the mid-to-premium children's wear market, appealing to parents concerned with safety and sustainability. The brand also conveys the image of a small, attentive business that values customer relationships.

Copy Examples

• •Because we care about what touches their skin. Every thread in our collection is OEKO-TEX certified, meaning it's gentle, safe, and free from harmful substances. Dress them in comfort you can trust. #Nuakids #GentleOnSkin #OrganicKids
• •Style That Grows With Them. Discover our specially designed collections for kids up to 14 years. Unique pieces for their unique personality. Shop the new arrivals.
• •From Baby's First Outfit to Teen Style—All in One Place. Tired of searching everywhere for the perfect kids' clothes? At Nuakids, we have you covered. Find beautifully designed, organic-certified apparel for every stage, from newborn rompers to trendy looks for 14-year-olds. We make quality shopping easy, because we care about your time.
• •For the big adventures and the quiet moments. Clothes made to be lived in. We care about their comfort, so they can focus on what matters most: being a kid. #NuakidsCares #ChildhoodUnplugged
• •Have a Question? Just Ask! Choosing the right clothes for your little ones is important. That's why we're here to help. From sizing to fabric details, get your questions answered directly. Chat with us on WhatsApp at [+90 536 723 73 27]. At Nuakids, we're more than a store; we're your partner in parenting.