Brand Tone

informative, encouraging, health-conscious, and approachable

Brand Values

• •Health & Well-being
• •Quality & Efficacy
• •Taste & Enjoyment
• •Accessibility & Inclusivity
• •Innovation
• •Transparency
• •Customer-centricity

Best Practices

• •Focus on Empowerment, Not Restriction: Frame healthy eating as a positive choice that adds to life, rather than taking away. Use encouraging and supportive language.
• •Be Informative and Transparent: Clearly state the benefits and ingredients of products. Back up claims with facts where possible, referencing the scientifically founded aspect of the brand.
• •Maintain an Approachable & Friendly Voice: Even when discussing scientific aspects, keep the language accessible. Use a conversational style, especially on social media.
• •Highlight Taste and Enjoyment: Emphasize that healthy products can also be delicious. Use appealing sensory words when describing food items.
• •Be Visually Consistent: Ensure that the copy complements the visual elements (clean, vibrant, healthy imagery) used across platforms to reinforce the brand message.

Social Perception

reliable source for high-quality nutritional products and health foods

Copy Examples

• •Fuel your day the smart way! Our Fit Protein Bar packs 17g of protein with less than 2g of sugar. Deliciously satisfying, guilt-free energy whenever you need it. Taste the goodness, feel the power! #nu3 #HealthySnack #ProteinPower
• •Embracing a vegan lifestyle? Discover our wide range of 100% plant-based proteins and superfoods. Nourish your body with pure, delicious ingredients and thrive every day. Your journey to vibrant health starts here with nu3. #VeganLife #PlantBased #nu3Health
• •Support your heart and mind with nu3 Omega-3. Sourced for purity and potency, our capsules are an easy way to get your essential fatty acids. Invest in your well-being, one day at a time. #Omega3 #HealthyHabits #nu3Wellness
• •Morning rush? Whip up a quick, protein-packed smoothie with our nu3 Performance Whey! Blend with your favorite fruits for a delicious and energizing start. What’s your go-to smoothie combo? Share below! #nu3Kitchen #HealthyBreakfast #ProteinShake
• •Tired of hidden sugars? At nu3, we believe in transparent nutrition. Enjoy our range of low-sugar snacks and foods that taste amazing without compromising your health goals. Smart choices, sweet life! #LowSugarLiving #EatClean #nu3SmartNutrition