Brand Tone

Introspective & Provocative, Artistic & Curated, Vulnerable & Authentic, Sophisticated & Modern, Inclusive & Open-Minded

Brand Values

• •Freedom of Expression: Championing open dialogue about art, sex, and intimacy.
• •Authenticity: Valuing genuine stories, experiences, and artistic representations.
• •Artistic Integrity: Upholding a high standard for creative output.
• •Intimacy & Connection: Exploring the depths of human connection in its various forms.
• •Education & Exploration: Providing a platform for learning and discovering new perspectives on its core themes.
• •Inclusivity: Striving to represent diverse experiences and viewpoints within its subject matter.

Best Practices

• •Embrace Nuance: Avoid overly simplistic or crude language. Opt for vocabulary that is evocative, thoughtful, and respects the complexity of the subjects.
• •Prioritize Authenticity: Whether it's a caption, article, or an "about us" page, the language should feel genuine and reflective of a real human perspective, even when provocative.
• •Visual-Verbal Harmony: Ensure the copy complements the artistic and curated visual identity. The words should feel as intentionally chosen as the images.
• •Ask Questions, Invite Reflection: Use copy to engage the audience in a deeper way, prompting them to think about their own experiences and perspectives related to art, sex, and intimacy.
• •Develop a Style Guide: Create a simple internal guide outlining key vocabulary, phrases to use/avoid, and examples of on-brand copy to ensure consistency across all communications and contributors. This should include notes on maintaining a balance between being provocative and being respectful and inclusive.

Social Perception

Towel Mag is likely perceived as a bold, niche publication that caters to an audience interested in a more artistic, intellectual, and open exploration of sexuality and intimacy. It's seen as a platform that values aesthetics and thoughtful content over sensationalism. The audience likely appreciates its willingness to address topics that are often considered private or taboo in a sophisticated and artistic manner. It may be seen as a source of inspiration, validation, and community for individuals who share these interests. There's a perception of it being a "tastemaker" or a curated voice within its specific niche.

Copy Examples

• •Instagram Post (Image: Artistic, slightly blurred photo of an intimate moment): "Beyond the surface. We delve into the unspoken, the unseen, the spaces where true intimacy unfolds. What does connection truly mean to you? Share your thoughts. #TowelMag #Intimacy #ArtOfConnection"
• •TikTok Video Teaser (Fast cuts of artistic visuals, ending with text): "Swipe left on shame. Swipe right on exploration. Towel Mag. New issue drops Friday. #ArtSexIntimacy #TowelMag #UncoverMore"
• •Website Article Headline: "The Vulnerability Index: Charting the Landscape of Modern Love and Desire."
• •Email Newsletter Subject Line: "Inside Towel: New Perspectives on Pleasure, Art, and the Self."
• •Promotional Copy for a Featured Artist/Writer: "Meet [Artist/Writer Name]: Their lens redefines sensuality, inviting us to gaze longer, feel deeper. Discover their exclusive series in Towel Mag. #TowelFeatures #ArtisticVoice #ModernIntimacy"