Brand Tone

Confident, assertive, informative, direct, and innovative (claims).

Brand Values

• •Efficacy
• •Innovation
• •Scientific backing (claims)
• •Goal achievement
• •Exclusivity

Best Practices

• •Emphasize real-world results and benefits of ingredients.
• •Maintain a confident and assertive tone when describing product efficacy.
• •Highlight innovation and uniqueness in the Brazilian market.
• •Provide specific details about ingredients and dosages.
• •Use words and phrases related to achieving goals and peak performance.

Social Perception

Perceived as a retailer of various supplement brands, including well-known ones like Probiótica and Max Titanium. Products like 'Epic' pre-workout have a positive reputation for effectiveness regarding energy and focus.

Copy Examples

• •Único no Brasil com 6000mg de Citrulina (Unique in Brazil with 6000mg of Citrulline)
• •FÓRMULA EXCLUSIVA (EXCLUSIVE FORMULA)
• •um pré-treino que chegou para mudar o jogo (a pre-workout that's here to change the game)
• •Epic: Exterminador de treinos fracos (Epic: Exterminator of weak workouts)
• •Alcance seus objetivos com a nossa fórmula exclusiva (Achieve your goals with our exclusive formula)