Brand Tone

Direct, trustworthy, and enthusiastic. The tone should balance the sophistication implied by 'Epicurean' with practical functionality and a commitment to customer service.

Brand Values

• •Quality
• •Competitive Pricing
• •Customer Service
• •Enthusiasm for Cars
• •Community Focus

Best Practices

• •Maintain Clarity and Trust: While the brand name has a sophisticated connotation, ensure all product information, policies, and customer service communications are clear, direct, and build trust, as outlined in their mission.
• •Focus on Quality and Customer Service: Emphasize the brand's commitment to providing the best parts and excellent customer service in all communications.
• •Highlight Product Functionality: Showcase the practical benefits and features of the truck accessories, as demonstrated in the YouTube videos.
• •Reflect Enthusiasm for Cars: Infuse a sense of genuine enthusiasm and love for cars, aligning with the sentiment expressed by other "Epicurean Automotive" entities.
• •Cater to the Off-Road Community: Position the brand as a dedicated provider for the off-road community, understanding their needs and preferences.

Social Perception

A trusted provider of high-quality off-road vehicle parts, known for excellent customer service and a commitment to the off-road community.

Copy Examples

• •"Our mission has always been simple: to offer the best parts at the most competitive prices, along with the world's best customer service experience."
• •"Experience the difference quality makes."
• •"We are committed to the off-road industry and community, providing a wide range of parts at competitive prices."
• •"Check out our latest truck accessories, designed for easy installation and maximum functionality."
• •"Get the best off-road vehicle parts with excellent customer support. Contact us today!"